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Inhaltsangabe: This powerful revision provides students with everything they need to be successful as advertising professionals in today's fast-changing media environment. Up-to-the-minute coverage of advertising on the Web is covered in an entirely new Chapter 11, "The Internet: The Ultimate Direct," and the book has been updated throughout to provide fresh and contemporary examples of advertising campaigns for all media. Focusing on the idea that good advertising always starts with an understanding of people and an awareness of their needs, the text moves through the creative process step by step, focusing first on the creative person, then on strategy and problem solving. With extensive examples of layouts and ad copy, this book gives students the necessary tools to create winning advertising.
Inhaltsangabe: This work focuses on the idea that good advertising always starts with understanding of people and an awareness of their needs. It moves through the creative process step-by-step, first focusing on the creative person, then on strategy and problem solving.
Buchbeschreibung Buchzustand: Good. Sound copy that may show minimal signs of wear or previous ownership. Buchnummer des Verkäufers 3IIL02001471
Buchbeschreibung Wadsworth Publishing. Hardcover. Buchzustand: Very Good. 0534557848 Ships promptly from Texas. Buchnummer des Verkäufers HGT1910ECGG011717H0461
Buchbeschreibung Wadsworth Pub Co, 2000. Hardcover. Buchzustand: Used: Very Good. Buchnummer des Verkäufers SONG0534557848
Buchbeschreibung Buchzustand: Very Good. Book Condition: Very Good. Buchnummer des Verkäufers 97805345578433.0
Buchbeschreibung Wadsworth Publishing, 2000. Hardcover. Buchzustand: Good. Good condition, some are ex-library and can have markings. Buchnummer des Verkäufers GD-031-84-9813509
Buchbeschreibung Wadsworth Publishing, 2000. Hardcover. Buchzustand: Very Good. Very good. Buchnummer des Verkäufers HH-031-84-9813509