Critical Marketing: Issues in Contemporary Marketing

ISBN 10: 0470511982 / ISBN 13: 9780470511985

Verlag: Wiley, 2009

Most items will be dispatched the same or the next working day. An apparently unread copy in perfect condition. Dust cover is intact with no nicks or tears. Spine has no signs of creasing. Pages are clean and not marred by notes or folds of any kind. Bestandsnummer des Verkäufers rev6170779968

Inhaltsangabe:

Critical Marketing, edited by Tadajewski and Brownlie, brings together both the historical context and recent developments in critical marketing in a single concise text which includes seminal journal articles by leading experts.

Critical Marketing is publishing at a time when there is an increasing emphasis on the need to view marketing practice in its wider political, cultural and social context and the desirability of studying the impact of marketing from multiple perspectives.

Critical Marketing is essential reading for students and scholars in marketing, consumer research, cultural studies, sociology and psychology.

Über die Autorin bzw. den Autor:

Dr Mark Tadajewski, Department of Accounting, Finance and Management, University of Essex.

Bibliografische Details

Titel: Critical Marketing: Issues in Contemporary ...
Verlag: Wiley
Erscheinungsdatum: 2009
Einband: paperback
Zustand: Like New