Ad Critique: How to Deconstruct Ads in Order to Build Better Advertising

Tag, Nancy R.

ISBN 10: 1412980534 / ISBN 13: 9781412980531

Verlag: SAGE Publications, Inc (edition 1), 2011

It's a preowned item in good condition and includes all the pages. It may have some general signs of wear and tear, such as markings, highlighting, slight damage to the cover, minimal wear to the binding, etc., but they will not affect the overall reading experience. Bestandsnummer des Verkäufers 1412980534-11-1

Inhaltsangabe:

Ad Critique teaches advertising, marketing, and management students―both the "suits" and the "creatives"―how to effectively judge and critique creativity in advertising. This textbook is an instruction manual, a facilitator of dialogue, and a companion piece to classroom content. Its lessons result in actual skills that enable students to look at the creative product and embolden them to say something constructive and worthwhile.

Über die Autorin bzw. den Autor: Nancy R. Tag (M.A., The New School; B.A., University of Pennsylvania) is an Assistant Professor of Advertising and PR and Deputy Chair of the Media & Communication Arts Department at The City College of New York. She has been a Creative Director at various advertising agencies throughout New York City where she’s overseen a distinguished roster of clients which include ING Financial Services, Procter & Gamble, The Waldorf-Astoria, Shiseido Cosmetics, Seiko, Canon, and Aruba Tourism. In addition to winning numerous industry awards, two of her television commercials have been inducted into the permanent collection on advertising at the Museum of Modern Art in New York City. Before coming to City College, Tag taught advertising to potential copywriters, art directors, and design managers at Parsons School of Design where she twice received the Henry Wolf Award for Teaching Excellence. She’s also taught in the Baker School of Business and Technology College at Fashion Institute of Technology. In 2007, she was the recipient of a City College of New York Presidential Junior Faculty Leadership & Service Award as well as a Colin Powell Fellowship.

Bibliografische Details

Titel: Ad Critique: How to Deconstruct Ads in Order...
Verlag: SAGE Publications, Inc (edition 1)
Erscheinungsdatum: 2011
Einband: Paperback
Zustand: Good
Auflage: 1.