Crowdsourcing : How the Power of the Crowd Is Driving the Future of Business

Howe, Jeff

ISBN 10: 1905211155 / ISBN 13: 9781905211159

Verlag: Penguin Random House, 2009

Beschreibung

Ships from the UK. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects. Bestandsnummer des Verkäufers 39858847-20

Bibliografische Details

Titel: Crowdsourcing : How the Power of the Crowd ...

Verlag: Penguin Random House

Erscheinungsdatum: 2009

Einband: Softcover

Zustand: Very Good

Über diesen Titel

Inhaltsangabe:

Unusual book

Críticas:

"An informed and enthusiastic guide to the new collaborative creativity" (The Times)

"It is carefully researched and crisply written, and the phenomenon it describes is here to stay" (Management Today)

"Howe is certainly on to something" (Financial Times)

"Jeff Howe has captured a complex and vital change in the business landscape: in the next few years, your customers could become your collaborators, or your competitors. His ability to weave story and strategy together makes Crowdsourcing a readable and indispensable guide to this new world" (Clay Shirky, author of Here Comes Everybody)

"Beyond the widsom of crowds is the work of crowds, a powerful and transformative source of creativity and an economic engine that defies traditional rules. Jeff Howe's guide to crowdsourcing - to use his perfect coinage - is insightful, fun, and indispensable to those who want to understand, or participate in, this amazing phenemonon" (Steven Levy, author of Hackers'and The Perfect Thing)