Your Customer Creation Equation: Unexpected Website Formulas of The Conversion Scientist™
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Key to this process is setting up a "digital conversion lab," and Brian shows you how. Jam-packed with easy-to-understand equations for things like increasing your conversion rate and decreasing your abandonment rate-as well as practical strategies for attracting prospects, turning buyers into triers, and morphing buyers into loyal brand advocates-this book will enable anyone to stop hoping for success and start enjoying higher profits. The Advanced Curriculum in Visitor Studies gives readers additional guidance on how to really understand their targets and customers-an understanding that is at the heart of all successful websites, and businesses, everywhere.
Titel: Your Customer Creation Equation: Unexpected ...
Verlag: CMI Books, Division of Z Squared Media, LLC
Einband: Soft cover
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Lewiston, NY, USA
AbeBooks Verkäufer seit 7. Mai 2014
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