The Customer Management Scorecard: Managing CRM for Profit

Woodcock, Neil, Bryan Foss und Merlin Stone:

ISBN 10: 0749438959 / ISBN 13: 9780749438951

Verlag: Kogan Page, 2003

Beschreibung

428 Seiten; Schutzumschlag mit Gebrauchsspuren, Artikel stammt aus Nichtraucherhaushalt! L13847 Altersfreigabe FSK ab 0 Jahre Sprache: Englisch Gewicht in Gramm: 11.

Bestandsnummer des Verkäufers 717996

Bibliografische Details

• Titel: The Customer Management Scorecard: Managing CRM for Profit
• Verlag: Kogan Page
• Erscheinungsjahr: 2003
• Sprache: Englisch
• ISBN-10: 0749438959
• ISBN-13: 9780749438951
• Einband: Gebundene Ausgabe
• Zustand: Befriedigend
• Zustand des Schutzumschlags: Schutzumschlag
• Gewicht: 11 Gramm
• Verkäuferkataloge:
  • Business & Karriere

Über diesen Titel

Inhaltsangabe

<div>Given the big budgets that are attached to customer management (CM) initiatives, it's not surprising that companies are keen to see a good level of return on investment. But many companies, especially large ones, are finding that they are not adding value through their CM programs. Conversely, those companies that have focused on improving their CM are seeing significant benefits, as this book clearly shows.</div>

Über die Autorinnen und Autoren

Professor Merlin Stone is one of the UK's top specialists in changing organisational capability to meet the needs of customers and stakeholders. His experience covers many sectors, and he also trains, coaches and mentors senior managers. He is Research Director and Director responsible for the Customer, Citizen and Stakeholder Management Practice at WCL, specialists in change management and customer/stakeholder management.

Merlin Stone is author or co-author of many articles and thirty books on transforming marketing, sales and customer service capabilities, including Customer Relationship Marketing, Consumer Insight, Marketing Revolution and Business Solutions on Demand. The UK's Chartered Institute of Marketing listed him in 2003 as one of the world's top 50 marketing thinkers, while NOP World nominated him in 2004 as one of 100 most influential individuals for their input and influence on the development and growth of e-commerce and the internet in the UK over the previous 10 years. He is an Fellow of the Chartered Institute of Marketing and an Honorary Life Fellow of the UK's Institute of Direct Marketing. He is also on the editorial advisory boards of several academic journals and writes for several trade publications.

Merlin Stone has a first class honours degree and doctorate in economics from Sussex University, UK. In parallel to his business career, he has also pursued a full academic career. He has held senior academic posts at various universities. He is now a part-time professor at Bristol Business School and a visiting professor at several others.

Neil Woodcock has worked on customer management projects with multi-national companies in Europe, the Far East, South Africa and the USA, specializing in the use of data to plan, implement and analyse strategies and activities. He has co-authored several books, including Up Close and Personal? and Customer Relationship Marketing (both Kogan Page) and is on the editorial board of the Journal of Customer Relationship Management and the Journal of Database Marketing.

Bryan Foss is an independent non-executive director (NED), board level adviser, mentor and Visiting Professor. The majority of his work is in board governance and risk management (including operational, systems and data risks), also Business-to-Business marketing and sales, including international Key Account and partner management, SMB marketing and through-the-value-chain distribution management to employees and consumers. Bryan has a combination of commercial, regulatory, academic and professional roles, he is also an active board mentor for a very wide variety of organisations and individuals.