Customer Relationship Management in Banks: Strategies and Model for Banking CRM

Afsar, Bilal, Rehman, Asim

ISBN 10: 384335037X / ISBN 13: 9783843350372

Verlag: LAP LAMBERT Academic Publishing, 2010

Beschreibung

Gut/Very good: Buch bzw. Schutzumschlag mit wenigen Gebrauchsspuren an Einband, Schutzumschlag oder Seiten. / Describes a book or dust jacket that does show some signs of wear on either the binding, dust jacket or pages.

Bestandsnummer des Verkäufers M0384335037X-V

Bibliografische Details

• Titel: Customer Relationship Management in Banks: Strategies and Model for Banking CRM
• Verlag: LAP LAMBERT Academic Publishing
• Erscheinungsjahr: 2010
• Sprache: Englisch
• ISBN-10: 384335037X
• ISBN-13: 9783843350372
• Einband: Softcover
• Zustand: very good

Über diesen Titel

Inhaltsangabe

Banking has traditionally operated in a relatively stable environment for decades. However, today the industry is facing a dramatically aggressive competition in a new deregulated environment.The net result of the recent competition and legislation is that traditional banks have lost a substantial proportion of their domestic business to essentially non-bank competition. Competition will undoubtedly continue to be a more significant factor. Thus it is imperative for banks to get useful feedback on their actual response time and customer service quality aspects of retail banking, which in turn will help them take positive steps to maintain a competitive edge. Finding a place in this heating sun becomes vital to the long-range profitability and ultimate survival of the bank.Getting information about customers, who they are and their purchasing behavior is a very important input for an organization. This information will contribute to a better understanding of the customer and corporations can use this knowledge to improve targeting, creating offers and shift merchandise.