Customer Relationship Management : The Foundation of Contemporary Marketing Strategy

Baran, Roger J.; Galka, Robert J.

ISBN 10: 1138919527 ISBN 13: 9781138919525

Verlag: Routledge, 2016

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May show signs of wear, highlighting, writing, and previous use. This item may be a former library book with typical markings. No guarantee on products that contain supplements Your satisfaction is 100% guaranteed. Twenty-five year bookseller with shipments to over fifty million happy customers. Bestandsnummer des Verk�ufers 26425717-5

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This book balances the behavioral and database aspects of customer relationship management, providing students with a comprehensive introduction to an often overlooked, but important aspect of marketing strategy.

Baran and Galka deliver a book that helps students understand how an enhanced customer relationship strategy can differentiate an organization in a highly competitive marketplace. This edition has several new features:

Updates that take into account the latest research and changes in organizational dynamics, business-to-business relationships, social media, database management, and technology advances that impact CRM
New material on big data and the use of mobile technology
An overhaul of the social networking chapter, reflecting the true state of this dynamic aspect of customer relationship management today
A broader discussion of the relationship between CRM and the marketing function, as well as its implications for the organization as a whole
Cutting edge examples and images to keep readers engaged and interested
A complete typology of marketing strategies to be used in the CRM strategy cycle: acquisition, retention, and win-back of customers

With chapter summaries, key terms, questions, exercises, and cases, this book will truly appeal to upper-level students of customer relationship management. Online resources, including PowerPoint slides, an instructor’s manual, and test bank, provide instructors with everything they need for a comprehensive course in customer relationship management.

�ber die Autorin bzw. den Autor:

Roger J. Baran is an Associate Professor of Marketing at DePaul University, USA.

Robert J. Galka

is an Executive-in-Residence at DePaul University, USA.

��ber diesen Titel� kann sich auf eine andere Ausgabe dieses Titels beziehen.

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Titel: Customer Relationship Management : The ...
Verlag: Routledge
Erscheinungsdatum: 2016
Einband: Softcover
Zustand: good
Auflage: 2. Auflage

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Customer Relationship Management: The Foundation of Contemporary Marketing Strategy

Baran, Roger J.; Galka, Robert J.

Verlag: Routledge, 2016

ISBN 10: 1138919527 ISBN 13: 9781138919525

Gebraucht Softcover

Anbieter: Zoom Books East, Glendale Heights, IL, USA

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Zustand: very_good. Book is in very good condition and may include minimal underlining highlighting. The book can also include "From the library of" labels. May not contain miscellaneous items toys, dvds, etc. . We offer 100% money back guarantee and 24 7 customer service. Bestandsnummer des Verk�ufers ZEV.1138919527.VG

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Customer Relationship Management: The Foundation of Contemporary Marketing Strategy

Baran, Roger J.

Verlag: Routledge, 2016

ISBN 10: 1138919527 ISBN 13: 9781138919525

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Paperback. Zustand: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Bestandsnummer des Verk�ufers GOR012027916

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Customer Relationship Management : The Foundation of Contemporary Marketing Strategy

Baran, Roger J.; Galka, Robert J.

Verlag: Routledge, 2016

ISBN 10: 1138919527 ISBN 13: 9781138919525

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Customer Relationship Management (Paperback)

Robert J. Galka

Verlag: Taylor & Francis Ltd, London, 2016

ISBN 10: 1138919527 ISBN 13: 9781138919525

Neu Paperback

Anbieter: Grand Eagle Retail, Bensenville, IL, USA

Verk�uferbewertung 5 von 5 Sternen

Paperback. Zustand: new. Paperback. This book balances the behavioral and database aspects of customer relationship management, providing students with a comprehensive introduction to an often overlooked, but important aspect of marketing strategy.Baran and Galka deliver a book that helps students understand how an enhanced customer relationship strategy can differentiate an organization in a highly competitive marketplace. This edition has several new features: Updates that take into account the latest research and changes in organizational dynamics, business-to-business relationships, social media, database management, and technology advances that impact CRMNew material on big data and the use of mobile technologyAn overhaul of the social networking chapter, reflecting the true state of this dynamic aspect of customer relationship management todayA broader discussion of the relationship between CRM and the marketing function, as well as its implications for the organization as a wholeCutting edge examples and images to keep readers engaged and interestedA complete typology of marketing strategies to be used in the CRM strategy cycle: acquisition, retention, and win-back of customersWith chapter summaries, key terms, questions, exercises, and cases, this book will truly appeal to upper-level students of customer relationship management. Online resources, including PowerPoint slides, an instructors manual, and test bank, provide instructors with everything they need for a comprehensive course in customer relationship management. This book balances the behavioral and database aspects of customer relationship management, providing students with a comprehensive introduction to an often overlooked, but important, aspect of marketing strategy. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Bestandsnummer des Verk�ufers 9781138919525

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Customer Relationship Management

Roger J. Baran (DePaul University, USA)|Robert J. Galka (DePaul University, USA)

Verlag: Taylor & Francis, 2016

ISBN 10: 1138919527 ISBN 13: 9781138919525

Neu Softcover

Anbieter: moluna, Greven, Deutschland

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Zustand: New. Roger J. Baran is an Associate Professor of Marketing at DePaul University, USA. Robert J. Galka is an Executive-in-Residence at DePaul University, USA. This book balances the behavioral and database aspects of cust. Bestandsnummer des Verk�ufers 146322067

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