Customer-centered Growth: Five Proven Strategies For Building Competitive Advantage

Whiteley, Richard C; Hessan, Diane

ISBN 10: 0201154935 / ISBN 13: 9780201154931

Verlag: Basic Books, 1997

Beschreibung

In shrink wrap. Looks like an interesting title!

Bestandsnummer des Verkäufers Q-0201154935

Bibliografische Details

• Titel: Customer-centered Growth: Five Proven Strategies For Building Competitive Advantage
• Verlag: Basic Books
• Erscheinungsjahr: 1997
• Sprache: Englisch
• ISBN-10: 0201154935
• ISBN-13: 9780201154931
• Einband: paperback
• Zustand: New

Über diesen Titel

Inhaltsangabe

In Customer-Centered Growth, Richard Whiteley and Diane Hessan reveal the compelling secrets of how today's successful companies are achieving explosive growth. Drawing on dozens of case studies of every kind of enterprise, Whiteley and Hessan define five proven strategies that you can use to grow--even under the most adverse business conditions.

Über die Autorin bzw. den Autor

Richard Whiteley, author of The Customer-Driven Company (selected by Fortune as one of the best books of the year), is Vice Chairman and cofounder of The Forum Corporation. Diane Hessan is executive vice president at Forum. Each author holds an M.B.A. from Harvard Business School.