Dark Art : The Changing Face of Public Relations

Burt, Tim

ISBN 10: 1907642560 / ISBN 13: 9781907642562

Verlag: Elliott & Thompson, Limited, 2012

Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Bestandsnummer des Verkäufers GRP88155869

Inhaltsangabe:

An industry insider's timely analysis of a field in flux

Business and financial public relations, a discreet industry that generates multimillion-dollar revenues for mainly private agencies around the world, is entering a time of unprecedented change. This authoritative analysis from an experienced and well-connected PR practitioner explains the new tactics shaping strategic communications in the 21st century and posits the likely winners and losers from the old "dark art" of spin. Investigating the industry's struggles to adapt to an evolving digital environment, it questions whether the field can live up to its promises in a world where the media itself is facing an existential threat. Based on high-profile examples of contemporary companies' crises and filled with corporate intrigue, this unique inside view examines the challenges facing business and financial public relations and presents a vision of how it might evolve.

Über die Autorin bzw. den Autor:

Tim Burt is an award-winning journalist and public relations consultant. Formerly a partner at Brunswick, he is now a managing partner at StockWell Communications, where he provides strategic counsel to some of the world's biggest companies.

Bibliografische Details

Titel: Dark Art : The Changing Face of Public ...
Verlag: Elliott & Thompson, Limited
Erscheinungsdatum: 2012
Einband: Hardcover
Zustand: Very Good