Data Analytics Applications in Gaming and Entertainment (Hardcover)

Sprache: Englisch

Verlag: Taylor & Francis Ltd, London, 2019

1138104434 / 9781138104433

Serie: Buch 19 von 26 - Data Analytics Applications

Anbieter: Grand Eagle Retail, Bensenville, IL, USAGrand Eagle Retail

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Hardcover. The last decade has witnessed the rise of big data in game development as the increasing proliferation of Internet-enabled gaming devices has made it easier than ever before to collect large amounts of player-related data. At the same time, the emergence of new business models and the diversification of the player base have exposed a broader potential audience, which attaches great importance to being able to tailor game experiences to a wide range of preferences and skill levels. This, in turn, has led to a growing interest in data mining techniques, as they offer new opportunities for deriving actionable insights to inform game design, to ensure customer satisfaction, to maximize revenues, and to drive technical innovation. By now, data mining and analytics have become vital components of game development. The amount of work being done in this area nowadays makes this an ideal time to put together a book on this subject.Data Analytics Applications in Gaming and Entertainment seeks to provide a cross section of current data analytics applications in game production. It is intended as a companion for practitioners, academic researchers, and students seeking knowledge on the latest practices in game data mining. The chapters have been chosen in such a way as to cover a wide range of topics and to provide readers with a glimpse at the variety of applications of data mining in gaming. A total of 25 authors from industry and academia have contributed 12 chapters covering topics such as player profiling, approaches for analyzing player communities and their social structures, matchmaking, churn prediction and customer lifetime value estimation, communication of analytical results, and visual approaches to game analytics. This books perspectives and concepts will spark heightened interest in game analytics and foment innovative ideas that will advance the exciting field of online gaming and entertainment. Over the last decade big data and data mining has received growing interest and importance in game production to process and draw actionable insights from large volumes of player-related data in order to inform game design, to ensure customer satisfaction, to maximize revenues, and to drive technical innovation. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.…

Bestandsnummer des Verkäufers 9781138104433

Titel
Data Analytics Applications in Gaming and Entertainment (Hardcover)
Autor
Guenter Wallner
Verlag
Taylor & Francis Ltd, London
Erscheinungsjahr
2019
Zustand
new
Einband
Hardcover
Sprache
Englisch
ISBN-10
1138104434
ISBN-13
9781138104433
Serie
Buch 19 von 26: Data Analytics Applications

Grand Eagle Retail

Bensenville, IL, USA

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AbeBooks-Verkäufer/-in seit 12. Oktober 2005

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