In today's academic environment, the challenge of ensuring lasting commercial and economic success for organizations has become more daunting than ever before. The relentless surge in data-driven decision-making, based on innovative technologies such as blockchain, IoT, and AI, has created a digital frontier filled with complexity. Maintaining a healthy firm that can continually provide innovative products and services to the public while fueling economic growth has become a formidable puzzle. Moreover, this digital transformation has ushered in new risks, from pervasive cybersecurity threats to the ethical challenges surrounding artificial intelligence. In this evolving landscape, academic scholars face the pressing challenge of deciphering the path to long-term organizational prosperity in an era dominated by data. Data-Driven Decision Making for Long-Term Business Success serves as guidance and insights amidst this academic challenge. It is the definitive solution for scholars seeking to uncover the complexities of data-driven decision-making and its profound impact on organizational success. Each meticulously curated chapter delves into a specific facet of this transformative journey, from the implications of modern technologies and pricing optimization to the ethics underpinning data-driven strategies and the metaverse's influence on decision-making.

�ber die Autorinnen und Autoren

Sonia Singh , Director of Toss Global Management and Human Resource, Education and Management consultancy company with operations in India, UAE and UK, is a Researcher, Educator, Human Resource, Administrator and Corporate leader. She is also assessor for different quality awards of UAE. For over 22 years she served in India and abroad in different capacities and areas of expertise. Previously, Dr. Sonia Singh served as Group HR Director at LIN SCAN, one of the leading Oil and Gas companies with 8 offices around the world including UAE, Russia, India, Canada, Egypt, Minsk, Singapore and Malaysia, operations in 56 countries and more than 800 employees on board. She is a prominent speaker at different Universities and Government offices across UAE. She has been invited as Guest Speaker by SEWA (Sharjah Electricity and Water Authority). She was also a guest speaker for Emirates Canadian University College, (Umm Al Quwain), First Forum of “Year of Tolerance” under the patronage of Ruler of Umm Al Quwain. She is Recipient of the “Education Excellence Award” and honored by Hon. Penisimani Epenisa Fiftia, Minister of Education and Training, the Kingdom of Tonga for the support to African Community for Higher Education. She is the Editor, Guest editor of Scopus Indexed, ABDC and Web of science Journals. She is Board Member of GBRS (Research Forum of St. John University, USA, a collaboration between St. John’s University’s, Tobin College of Business and a diverse group of international scholars and Universities. She is an Advisory board member Gulf American University. Recognized for her excellent work in academics and corporate outside India and appeared in COFFEE BOOK TABLES launched in INDIA, UK, and UAE.

S. Suman Rajest is currently working as Dean of Research and Development (R&D) & International Student Affairs (ISA) at Dhaanish Ahmed College of Engineering, Chennai, Tamil Nadu, India. He is an Editor in Chief of the International Journal of Human Computing Studies and The International Journal of Social Sciences World, He is the Chief Executive Editor of the International Journal of Advanced Engineering Research and Science, International Journal of Advanced Engineering, Management and Science, The International Journal of Health and Medicines, The International Journal of Management Economy and Accounting Fields and The International Journal of Technology Information and Computer and also he is an Editorial Board Member in International Journal of Management in Education, Scopus, Inderscience, EAI Endorsed Transactions on e-Learning, and Bulletin of the Karaganda university Pedagogy series. He is also a Book Series Editor in IGI Global Publisher, Springer, etc. All of his writing, including his research, involves elements of creative nonfiction in the Human Computing learning system. He is also interested in creative writing and digital media, Learning, AI, student health learning, etc. He has published 500 papers in peer-reviewed international journals. He has authored and co-authored several scientific book publications in journals and conferences and is a frequent reviewer of international journals and international conferences and also, he is also a reviewer in Inderscience, EAI Journals, IGI Global, Science Publications, etc.

Slim Hadoussa is a Professor of Management Information System and Dean of the Faculty at Brest Business School France. He obtained his PhD in Management Information System from University of Toulouse I Capitole France in 2009 awarded by the Ministry of Foreign and European Affairs France. He has an international teaching experience as an Associate Professor at MENA and Gulf Region Universities especially at Saudi Electronic University, Saudi Arabia and University of Carthage Tunisia. He contributes to diverse research, cooperation and visiting programs at MENA Region (Saudi Arabia, Morocco, Egypt, Tunisia, etc.). His research and teaching interest focus on MIS and organizational change, performance in different sectors such health care, education, commerce, tourism, etc. His publications focus on digitalization process and organizational consequences. His research projects treat subjects dealing with social media, e-learning experiences at universities, e-commerce and e-marketing, e-health and decision-making process, etc. He has several publications at peer reviewed international journal indexed FNEGE France, ABS, Web of Science and Scopus. He is member of the Association of Information Management and International Association of Strategic Management. He was Guest Editor at Middle East Journal of Management (Inderscience Publisher), and Journal of Decision Systems (Taylor & Francis Publisher).

Ahmed J. Obaid , is a Asst. Professor at the Department of Computer Science, Faculty of Computer Science and Mathematics, University of Kufa, Iraq. Dr. Ahmed holds a Bachelor's in Computer Science, a degree in – Information Systems from the College of Computers, University of Anbar, Iraq (2001-2005), and a Master's Degree (M. TECH) in Computer Science Engineering (CSE) from School of Information Technology, Jawaharlal Nehru Technological University, Hyderabad, India (2010-2013), and a Doctor of Philosophy (Ph.D.) in Web Mining from College of Information Technology, University of Babylon, Iraq (2013-2017). He is a Certified Web Mining Consultant with over 14 years of experience working as a Faculty Member at the University of Kufa, Iraq. He has taught courses in Web Designing, Web Scripting, JavaScript, VB.Net, MATLAB Toolbox, and other courses on PHP, CMC, and DHTML from more than 10 international organizations and institutes in the USA, and India. Dr. Ahmed is a member of the Statistical and Information Consultation Center (SICC), University of Kufa, Iraq. His main line of research is Web mining Techniques and Applications, Image processing in Web Platforms, Image processing, Genetic Algorithm, information theory, and Medical Health Applications. Ahmed J. is an Associated Editor in the Brazilian Journal of Operations & Production Management (BJO&PM) and an Editorial Board member in the International Journal of Advance Study and Research Work (IJASRW), Journal of Research in Engineering and Applied Sciences(JREAS), GRD Journal for Engineering (GRDJE), International Research Journal of Multidisciplinary Science & Technology (IRJMST), The International Journal of Technology Information and Computer (IJTIC), Career Point International Journal Research (CPIJR). Ahmed J. was Editor in Many International Conferences such as: ISCPS_2020, MAICT_2020, IHICPS_2020, IICESAT_2021, IICPS_2020, ICPAS_2021, etc. (Scopus Indexed Conferences). He has edited Some books, such as Advance Material Science and Engineering (ISBN: 9783035736779, Scientific.net publisher), Computational Intelligence Techniques for Combating COVID-19 (ISBN: 978-3-030-68936-0 EAI/Springer), A Fusion of Artificial Intelligence and Internet of Things for Emerging Cyber Systems (ISBN: 978-3-030-76653-5 Springer). Ahmed J. has supervised several final projects for Bachelor's and Master's in his main line of work and authored and co-authored several scientific publications in journals, Books, and conferences with more than 75+ Journal Research Articles, 5+ book Chapters, 15+ Conference papers, 10+ Conference proceedings, 8+ Books Editing, 2+ Patent. Ahmed J. is also a Reviewer in many Scopus, SCI, and ESCI Journals e.g., CMC, IETE, IJAACS, IJIPM, IJKBD, IJBSR, IET, IJUFKS, and many others. Dr. Ahmed attended and participate as: Keynote Speakers (60+ Conferences), Webinars (10+), and Session Chairs (10+), in many international events in the following countries: India, Turkey, Nepal, Philippines, Vietnam, Thailand, Indonesia, and other countries.

R. Regin is currently working as an Assistant Professor in the Department of Computer Science and Engineering at the SRM Institute of Science and Technology, Chennai, Tamil Nadu, India. He has a specialisation in the branch of information and communication. He holds experience of 10+ years in teaching faculty and research. He has also published papers in 55 reputed international journals, 40 international conferences, and 15 national conferences. He is a member of professional bodies like IE and IETE. He is also a Book Series Editor for IGI Global Publisher, Springer, etc. He is the Editor-in-Chief of the International Journal of Technology Information and Computers, Growing Scholar USA, and a Journal Ilmiah Teunuleh’s Editorial Advisory Board member. He does research work in VANET, WSN, MANET, Cloud Computing, Network Security, and Information Security. He reviews many reputed journals like Springer, Inderscience, etc.

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We first started out as ?The Paperback Exchange,? a chain of physical bookstores where we would part exchange your beloved books for new stories to transport you to faraway places. However, as shopping started to evolve to online shops and marketplaces, we bid our stores goodbye to become ?PBShop.? This transition has only allowed us to blossom as we now ship thousands of titles to book lovers across the globe. We pride ourselves in being a community of local book lovers which allows our passion and devotion to shine in everything we do. In 2020 we not only celebrated our 20th birthday but our 1st birthday as being completely employee owned after becoming an E.O.T in September 2019. We are proud to be different and embrace standing apart on a book mountain by working from a virtual inventory which allows us to provide thousands of books that may be difficult to get for your bookshelf or your studies. Working with a number of different suppliers allows us to explore other avenues such as puzzles, sheet music and even stationery so we really do have something for everyone. Life is about being versatile in all realms of existence. If this is your first visit or you are a returning customer, we would like to welcome you to the PBShop family, for there is no friend as loyal as a book. We are a company who put our customers at the centre of everything we do as we understand the importance of reading because once you learn to read, you will forever be free. There are a whole lot of things in this world of ours that we are yet to explore, which is why we will forever inspire curious minds.

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