Data Mining for Design and Marketing

ISBN 10: 1420070193 / ISBN 13: 9781420070194

Verlag: Taylor & Francis Group, 2009

Beschreibung

pp. 336, Maps. Bestandsnummer des Verkäufers 26621255

Bibliografische Details

Titel: Data Mining for Design and Marketing

Verlag: Taylor & Francis Group

Erscheinungsdatum: 2009

Einband: Hardcover

Zustand: New

Über diesen Titel

Inhaltsangabe:

Through the techniques of data mining, this book demonstrates how to effectively design business processes and develop competitive products and services. It discusses how data mining can identify valuable consumer patterns, which aid marketers and designers in detecting consumers' needs. The book also explores visualization tools based on the computational methods of data mining. Discourse analysis, chance discovery, knowledge discovery, formal concept analysis, and an adjacency matrix are just some of the novel approaches covered. The book explains how these methods can be applied to website design, personalized e-commerce support tools, and more.

Über die Autorin bzw. den Autor:

Yukio Ohsawa, Katsutoshi Yada