Supports Goodwill of Silicon Valley job training programs. The cover and pages are in Good condition! Any other included accessories are also in Good condition showing use. Use can include some highlighting and writing, page and cover creases as well as other types visible wear.

Bestandsnummer des Verk�ufers GWSVV.0470743972.G

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Bibliografische Details

Titel: Data Mining Techniques in CRM: Inside Customer Segmentation
Verlag: Wiley
Erscheinungsjahr: 2010
Sprache: Englisch
ISBN-10: 0470743972
ISBN-13: 9780470743973
Einband: Hardcover
Zustand: good

�ber diesen Titel

Inhaltsangabe

This is an applied handbook for the application of data mining techniques in the CRM framework. It combines a technical and a business perspective to cover the needs of business users who are looking for a practical guide on data mining. It focuses on Customer Segmentation and presents guidelines for the development of actionable segmentation schemes. By using non-technical language it guides readers through all the phases of the data mining process.

�ber die Autorin bzw. den Autor

Konstantinos Tsiptsis, CRM and Customer Intelligence Manager, Eurobank, EFM, Greece

Antonios Chorianopoulos, Greek Ministry of Economy and Finance, Data Analysis Unit, MIS Service, Greece.

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Goodwill of Silicon Valley?s mission is to support our employees, our customers, and people with challenging barriers to employment; to raise their standard of living and improve their lives through our services and social enterprise. Founded in Santa Clara County in 1928, Goodwill of Silicon Valley is dedicated to improving employment opportunities, increasing standards of living, providing economic independence, and restoring our clients? sense of self-worth. We do this through workforce creation, vocational training, and environmental stewardship. With 18 retail stores, an online store, an extensive reuse/recycling operation, and our Contract Services division, we help people overcome barriers to employment, build sustainable livelihoods, and transform their lives and communities.

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Goodwill of Silicon Valley
1080 North 7th Street, San Jose, CA, 95112, U.S.A.

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