Data Mining Techniques in CRM: Inside Customer Segmentation

Tsiptsis, Konstantinos K.; Chorianopoulos, Antonios

ISBN 10: 0470743972 / ISBN 13: 9780470743973

Verlag: Wiley, 2010

Beschreibung

Book is in good condition and may include underlining highlighting and minimal wear. The book can also include "From the library of" labels. May not contain miscellaneous items toys, dvds, etc. . We offer 100% money back guarantee and 24 7 customer service.

Bestandsnummer des Verkäufers ZEV.0470743972.G

Bibliografische Details

• Titel: Data Mining Techniques in CRM: Inside Customer Segmentation
• Verlag: Wiley
• Erscheinungsjahr: 2010
• Sprache: Englisch
• ISBN-10: 0470743972
• ISBN-13: 9780470743973
• Einband: Hardcover
• Zustand: good

Über diesen Titel

Inhaltsangabe

This is an applied handbook for the application of data mining techniques in the CRM framework. It combines a technical and a business perspective to cover the needs of business users who are looking for a practical guide on data mining. It focuses on Customer Segmentation and presents guidelines for the development of actionable segmentation schemes. By using non-technical language it guides readers through all the phases of the data mining process.

Über die Autorin bzw. den Autor

Konstantinos Tsiptsis, CRM and Customer Intelligence Manager, Eurobank, EFM, Greece

Antonios Chorianopoulos, Greek Ministry of Economy and Finance, Data Analysis Unit, MIS Service, Greece.