In this book, the reader will discover the history, theory and practice of data-driven decision-making, learning how organisations and individual managers alike can utilise its methods to avoid cognitive biases and improve confidence in their decisions. It argues that value does not come from data, but from acting on data.

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Claus Grand Bang is Associate Professor at Dania Academy, Denmark. He has more than ten years of business experience developing companies based on data and another ten years in academia teaching students from all over the world. As a lecturer, he has specialized in the fields of applied data analysis, supply chain management, and project management. He created one of the first applied data analytics degrees in Europe. Now, as Head of Data and IT, at a global biotech company he applies what he has taught in academia.

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