Data-driven Retailing | A Non-technical Practitioners' Guide

Louis-Philippe Kerkhove

ISBN 10: 3031129644 / ISBN 13: 9783031129643

Verlag: Springer, 2023

Data-driven Retailing | A Non-technical Practitioners' Guide | Louis-Philippe Kerkhove | Taschenbuch | Management for Professionals | xv | Englisch | 2023 | Springer | EAN 9783031129643 | Verantwortliche Person für die EU: Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg, juergen[dot]hartmann[at]springer[dot]com | Anbieter: preigu. Bestandsnummer des Verkäufers 127707791

Inhaltsangabe:

This book provides retail managers with a practical guide to using data. It covers three topics that are key areas of innovation for retailers: Algorithmic Marketing, Logistics, and Pricing. Use cases from these areas are presented and discussed in a conceptual and comprehensive manner. Retail managers will learn how data analysis can be used to optimize pricing, customer loyalty and logistics without complex algorithms.

The goal of the book is to help managers ask the right questions during a project, which will put them on the path to making the right decisions. It is thus aimed at practitioners who want to use advanced techniques to optimize their retail organization.

Über die Autorin bzw. den Autor: Louis-Philippe Kerkhove is co-founder and CTO at the retail analytics agency Crunch (founded in 2017) in Belgium. He is also academically connected to Ghent University (Belgium).

Bibliografische Details

Titel: Data-driven Retailing | A Non-technical ...
Verlag: Springer
Erscheinungsdatum: 2023
Einband: Taschenbuch
Zustand: Neu