Data-driven problem-solving in international business communication : examining the use of bilingual web-based tools for text production with advanced english as a foreign language professionals. Konzepte des Lehrens und Lernens ; Bd. 22.

Zielonka, Alexander:

ISBN 10: 3631674457 / ISBN 13: 9783631674451

Verlag: Frankfurt am Main ; Bern ; Wien : Peter Lang, 2017

Beschreibung

XXIII, 254 S., Ill. Ein tadelloses Exemplar. - This study challenges the traditional approach of focusing on English as a foreign language learning in international business settings. The primary objective in such settings is to successfully create a linguistically correct document. Rather than relying on accumulated incomplete individual language knowledge, an alternative approach is to «solve a written language problem» by employing online tools to search for certain unknown technical terms. The author of this study advocates that the use of bilingual text search engines as a more viable problem-solving tool than traditional online dictionaries. Therefore, he examines how well participants are able to select correct verb-object expression using either an online dictionary or a bilingual text search engine. ISBN 9783631674451 Sprache: Englisch Gewicht in Gramm: 472.

Bestandsnummer des Verkäufers 1122138

Bibliografische Details

• Titel: Data-driven problem-solving in international business communication : examining the use of bilingual web-based tools for text production with advanced english as a foreign language professionals. Konzepte des Lehrens und Lernens ; Bd. 22.
• Verlag: Frankfurt am Main ; Bern ; Wien : Peter Lang
• Erscheinungsjahr: 2017
• Sprache: Englisch
• ISBN-10: 3631674457
• ISBN-13: 9783631674451
• Einband: Originalhardcover.
• Zustand: Sehr gut
• Gewicht: 472 Gramm
• Verkäuferkataloge:
  • Kommunikationswissenschaft

Über diesen Titel

Inhaltsangabe

This study challenges the traditional approach of focusing on English as a foreign language learning in international business settings. The author of this study advocates that the use of bilingual text search engines as a more viable problem-solving tool than traditional online dictionaries.

Über die Autorin bzw. den Autor

Alexander Zielonka had been working in international corporate management and controlling. He finished his doctorate at the University of Mainz and is working as an Assistant and Substitute Professor at the University of Applied Sciences Mainz and Darmstadt.