The Death of Content As King: How a Data Democracy Has Revolutionized Marketing

Hinderliter, Jon

ISBN 10: 1943226547 / ISBN 13: 9781943226542

Verlag: Tactical 16 (edition ), 2020

It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting. Bestandsnummer des Verkäufers 1943226547-8-1

Inhaltsangabe:

No king rules forever. Since the early days of the internet, content marketing has been the battle cry of countless marketing experts promising free consumer attention forever in return for creating quality content. However, the platforms that dominate search, social, and e-commerce use data-powered algorithms to drive personalized experiences for billions of users and is now where the majority of advertising dollars are spent. A once in a century paradigm shift has occurred that requires new strategies for organizations to survive this data revolution. The Death of Content as King is a methodically researched guide that helps you embrace data, not as the new king, but as the voice and vote of the consumer in this new era of data democracy

WINNER: New York City Big Book Award 2021 - Social Media category
WINNER: International Impact Book Award 2021 - Marketing category
WINNER: 15th Annual National Indie Excellence Award 2021 - Marketing & Public Relations category
WINNER: Pinnacle Achievement Award Best Book 2021 - Marketing category
WINNER: Literary Titan Gold Book Award 2021
FINALIST: Independent Author Network Book of the Year Awards 2021 - Business/Sales/Finance category

Über die Autorin bzw. den Autor: Jon Hinderliter is the Director of Marketing and Communications for University College at Washington University in St. Louis where he manages integrated marketing strategies to help adult learners experience the impact of earning a world-class education. With over a decade of experience in data-driven marketing, he has managed hundreds of digital marketing campaigns, websites, social media properties, and mobile apps. He has a master's from Southern Illinois University Edwardsville where he wrote about the impact of fake blogs in 2010 and predicted the possibility of foreign influence on social media. Jon is a veteran, who retired in 2018 after 20 years from the U.S. Coast Guard Reserve with four years of active duty service after 9/11.

Bibliografische Details

Titel: The Death of Content As King: How a Data ...
Verlag: Tactical 16 (edition )
Erscheinungsdatum: 2020
Einband: Paperback
Zustand: Very Good