Decoding Coca-Cola | A Biography of a Global Brand

Robert Crawford (u. a.)

ISBN 10: 0367642204 / ISBN 13: 9780367642204

Verlag: Routledge, 2022

Decoding Coca-Cola | A Biography of a Global Brand | Robert Crawford (u. a.) | Taschenbuch | Einband - flex.(Paperback) | Englisch | 2022 | Routledge | EAN 9780367642204 | Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, 36244 Bad Hersfeld, gpsr[at]libri[dot]de | Anbieter: preigu. Bestandsnummer des Verkäufers 125177789

Inhaltsangabe:

This collection of essays delves into the Coke brand to identify and decode the DNA of this iconic brand. Unlike other accounts, these essays adopt a global approach to understand this global brand.

Über die Autorin bzw. den Autor:

Robert Crawford is a Professor of Advertising and Associate Dean of Research & Innovation in the School of Media and Communication at RMIT University in Melbourne, Australia. His research has focused on the growth and development of the advertising, marketing, and public relations industries across Australia, Oceania, and South East Asia.

Linda Brennan is a Professor of Advertising in the School of Media and Communication at RMIT University in Melbourne, Australia. Her research interests are the use and abuse of advertising and social marketing for social change.

Susie Khamis is Senior Lecturer in Public Communication at School of Communication at the University of Technology Sydney, Australia. Her research areas are branding, representations of cultural diversity, and consumer cultures.

Bibliografische Details

Titel: Decoding Coca-Cola | A Biography of a Global...
Verlag: Routledge
Erscheinungsdatum: 2022
Einband: Taschenbuch
Zustand: Neu