If you are a budding designer, design aspirant, visual merchandisers, retail aspirants, retail and marketing professionals; curious to know, the visual design influencing consumer behavior, creatives and the creative reasons for successful brand promotion, the forward thinking approach to imagine new ideas for products, the many creative changes that brands would have undergone, creative myths that standstill in our views and many more, then "Decoding the Visual Common Sense" is your answer.

�ber die Autorin bzw. den Autor

Navin hails from Patna, the capital of Bihar. He started his professional career as an Instructor at Triumphant Institute of Management Education Private Ltd. (TIME) training and preparing MBA aspirants.Navin is an alumnus of National Institute of Fashion Technology & Indian School of Business, Hyderabad. Few of the esteemed organizations he has worked for are Titan, Hypercity Retail, Future Group Ltd. During his stint in these organizations, he wore multiple hats as a seasoned VM Professional, Business assessor and Guest Lecturer at NIFT.He enjoys writing articles on topics ranging from design to consumer behavior. His articles can be found on Retail4growth.Some of the prominent awards to Navin's kitty are the Jury award from the CEO's Innovation award, Gold Certification from TBExG (Tata Business Excellence Group), Star Assessor award, Regional award from the CEO.Navin understands that there are different sets of people with different mindset and skills.

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**Please note our transit times are from the date of dispatch.** We first started out as ?The Paperback Exchange,? a chain of physical bookstores where we would part exchange your beloved books for new stories to transport you to faraway places. However, as shopping started to evolve to online shops and marketplaces, we bid our stores goodbye to become ?PBShop.? This transition has only allowed us to blossom as we now ship thousands of titles to book lovers across the globe. We pride ourselves in being a community of local book lovers which allows our passion and devotion to shine in everything we do. In 2020 we not only celebrated our 20th birthday but our 1st birthday as being completely employee owned after becoming an E.O.T in September 2019. We are proud to be different and embrace standing apart on a book mountain by working from a virtual inventory which allows us to provide thousands of books that may be difficult to get for your bookshelf or your studies. Working with a number of different suppliers allows us to explore other avenues such as puzzles, sheet music and even stationery so we really do have something for everyone. Life is about being versatile in all realms of existence. If this is your first purchase with us, or you are a returning customer, we would like to welcome you to the PBShop family, for there is no friend as loyal as a book. We are a company who put our customers at the centre of everything we do as we understand the importance of reading because once you learn to read, you will forever be free. There are a whole lot of things in this world of ours that we are yet to explore, which is why we will forever inspire curious minds.

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