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Inhaltsangabe: A society in which ‘essential truth’ can be the marketing slogan of a shampoo and ‘real feeling’ is identified with ‘real chocolate’ is a society in deep ethical crisis, substituting hollow symbolic 'brand values' for deep human values.
A society in which marketers honestly believe that brands have 'souls' has already sold its soul - and wants nothing more than to trade yours for its commodities.
The contradictions of the market economy exposed by Marx have now been shored up by a culture of marketing in which all deep human values themselves have been turned into commodities.
DEEP SOCIALISM is a Marxist Manifesto for the 21st century - a radical critique, not only of the capitalist market economy but of the cynical and ethically corrupting culture of capitalist consumer marketing.
It extends Marx's profound analysis of economic value to ethical values, showing how the modern corporation, far from 'valuing' people, actually devalues the real individual qualities of its employees - whilst at the same time relying on them as a source of surplus value and profit.
Buchbeschreibung Paperback. Buchzustand: Good. Buchnummer des Verkäufers PL01166676B