ISBN 10: 0764553941 / ISBN 13: 9780764553943
Gebraucht / Anzahl: 0
Bei weiteren Verkäufern erhältlich
Alle  Exemplare dieses Buches anzeigen

Über dieses Buch

Leider ist dieses Exemplar nicht mehr verfügbar. Wir haben Ihnen weitere Exemplare dieses Titels unten aufgelistet.

Beschreibung:

Brand New, Unread Copy in Perfect Condition. A+ Customer Service! Summary: " To target an age bracket, you've got to figure out birth cohorts-- and to do that, you've got to read this book by Meredith and Schewe-- and read it carefully. It brims with color, wisdom, and the latest social science findings on a topic of growing importance to marketers worldwide." -- Neil Howe, coauthor of Millennials Rising: The Next Great Generation Learn to predict the buying behavior of these 7 generations Depression WWII Postwar Boomer I Boomer II Gen X N-Gen Find How Facts Like These Can Help You Hone Your Marketing Messages: Lifelong attitudes towards jobs, sex, money, and music are formed when we're between the ages of 17 and 23.The sweet and sour taste preferences of 70-year-olds are about the same as those of 7-year-olds.Today's teenagers distrust advertising, big-name brands, and big business in general.Studies show that approximately 400f retired people would much rather be working.Older adults much prefer collecting rich and fulfilling " experiences" instead of collecting more " stuff" (material goods).In 1960, one out of seven high-school graduates in America went on to college; today, two out of three do.Those who came of age during WWII are the most romantic of all age groups." Cohort analysis really works. We have used it as a primary tool to help us understand motivations and differences in consumption patterns in 14 countries around the world. This book describes the concept in a way that brings it to life and is fun reading." -- David Garrett, Director, Consumer Insight and Opportunity Planning, Coca-Cola North America www.hungryminds.com. Buchnummer des Verkäufers

Über diesen Titel:

Bewertung (bereitgestellt von GoodReads):
3,5 durchschnittlich
(2 Bewertungen)

Inhaltsangabe: If you could buy a book that would predict the buying behavior of millions of people, you'd buy it, right?

Defining Markets, Defining Moments explains the author's concept of cohort marketing," an extremely focused approach of generational marketingthat enables managers, salespeople, and marketing specialists to understand and predict a generation's particular attitudes, desires, preferences and buying behaviors -- even when they enter new lifestages. The book outlines the seven generational groups that are currently affecting the marketplace -- and the new ones that are emerging. And it presents new marketing models and practical advice, based on the author's experience with Fortune 500 companies, for tapping the minds, and pocketbooks, of various age groups. The text discusses key physical, socioeconomic, and emotional factors that influence a particular generation's behavior or profile."

Klappentext: "To target an age bracket, you've got to figure out birth cohorts—and to do that, you've got to read this book by Meredith and Schewe—and read it carefully. It brims with color, wisdom, and the latest social science findings on a topic of growing importance to marketers worldwide." —Neil Howe, coauthor of Millennials Rising: The Next Great Generation Learn to predict the buying behavior of these 7 generations Depression WWII Postwar Boomer I Boomer II Gen X N-Gen Find Out How Facts Like These Can Help You Hone Your Marketing Messages:

  • Lifelong attitudes towards jobs, sex, money, and music are formed when we're between the ages of 17 and 23.
  • The sweet and sour taste preferences of 70-year-olds are about the same as those of 7-year-olds.
  • Today's teenagers distrust advertising, big-name brands, and big business in general.
  • Studies show that approximately 40% of retired people would much rather be working.
  • Older adults much prefer collecting rich and fulfilling "experiences" instead of collecting more "stuff" (material goods).
  • In 1960, one out of seven high-school graduates in America went on to college; today, two out of three do.
  • Those who came of age during WWII are the most romantic of all age groups.
"Cohort analysis really works. We have used it as a primary tool to help us understand motivations and differences in consumption patterns in 14 countries around the world. This book describes the concept in a way that brings it to life and is fun reading." —David Garrett, Director, Consumer Insight and Opportunity Planning, Coca-Cola North America www.hungryminds.com

„Über diesen Titel“ kann sich auf eine andere Ausgabe dieses Titels beziehen.

Bibliografische Details




Zustand: New

Beste Suchergebnisse bei AbeBooks

1.

Geoffrey E. Meredith, Charles D. Schewe, Janice Karlovich
Verlag: Wiley
ISBN 10: 0764553941 ISBN 13: 9780764553943
Gebraucht Hardcover Anzahl: 1
Anbieter
Free Shipping Books
(Toledo, OH, USA)
Bewertung
[?]

Buchbeschreibung Wiley. Hardcover. Buchzustand: GOOD. Some wear on book from reading, some spine creases, wear on binding and pages. Buchnummer des Verkäufers 2573867232

Weitere Informationen zu diesem Verkäufer | Frage an den Anbieter

Gebraucht kaufen
EUR 3,65
Währung umrechnen

In den Warenkorb

Versand: Gratis
Innerhalb USA
Versandziele, Kosten & Dauer

2.

Geoffrey E. Meredith, Charles D. Schewe, Janice Karlovich
Verlag: Wiley
ISBN 10: 0764553941 ISBN 13: 9780764553943
Gebraucht Hardcover Anzahl: 1
Anbieter
Hippo Books
(Toledo, OH, USA)
Bewertung
[?]

Buchbeschreibung Wiley. Hardcover. Buchzustand: VERY GOOD. Cover and pages show some wear from reading and storage. May have light creases on the cover and binding. Some pages may contain writing and or highlighting. Buchnummer des Verkäufers 2679192082

Weitere Informationen zu diesem Verkäufer | Frage an den Anbieter

Gebraucht kaufen
EUR 3,65
Währung umrechnen

In den Warenkorb

Versand: Gratis
Innerhalb USA
Versandziele, Kosten & Dauer

3.

Geoffrey E. Meredith, Charles D. Schewe, Janice Karlovich
Verlag: Wiley (2002)
ISBN 10: 0764553941 ISBN 13: 9780764553943
Gebraucht Erstausgabe Anzahl: 1
Anbieter
Better World Books
(Mishawaka, IN, USA)
Bewertung
[?]

Buchbeschreibung Wiley, 2002. Buchzustand: Very Good. 1st. N/A. Great condition for a used book! Minimal wear. Buchnummer des Verkäufers GRP12654590

Weitere Informationen zu diesem Verkäufer | Frage an den Anbieter

Gebraucht kaufen
EUR 3,66
Währung umrechnen

In den Warenkorb

Versand: Gratis
Innerhalb USA
Versandziele, Kosten & Dauer

4.

Geoffrey E. Meredith, Charles D. Schewe, Janice Karlovich
Verlag: Wiley (2002)
ISBN 10: 0764553941 ISBN 13: 9780764553943
Gebraucht Erstausgabe Anzahl: 1
Anbieter
Bewertung
[?]

Buchbeschreibung Wiley, 2002. Buchzustand: Good. 1st. N/A. Ships from Reno, NV. Shows some signs of wear, and may have some markings on the inside. Buchnummer des Verkäufers GRP86325723

Weitere Informationen zu diesem Verkäufer | Frage an den Anbieter

Gebraucht kaufen
EUR 3,66
Währung umrechnen

In den Warenkorb

Versand: Gratis
Innerhalb USA
Versandziele, Kosten & Dauer

5.

Geoffrey E. Meredith, Charles D. Schewe, Janice Karlovich
Verlag: Wiley (2002)
ISBN 10: 0764553941 ISBN 13: 9780764553943
Gebraucht Erstausgabe Anzahl: 1
Anbieter
Bewertung
[?]

Buchbeschreibung Wiley, 2002. Buchzustand: Good. 1st. N/A. Ships from Reno, NV. Former Library book. Shows some signs of wear, and may have some markings on the inside. Buchnummer des Verkäufers GRP88096562

Weitere Informationen zu diesem Verkäufer | Frage an den Anbieter

Gebraucht kaufen
EUR 3,66
Währung umrechnen

In den Warenkorb

Versand: Gratis
Innerhalb USA
Versandziele, Kosten & Dauer

6.

Geoffrey E. Meredith, Charles D. Schewe, Janice Karlovich
Verlag: Wiley (2002)
ISBN 10: 0764553941 ISBN 13: 9780764553943
Gebraucht Erstausgabe Anzahl: 1
Anbieter
Better World Books
(Mishawaka, IN, USA)
Bewertung
[?]

Buchbeschreibung Wiley, 2002. Buchzustand: Good. 1st. N/A. Shows some signs of wear, and may have some markings on the inside. Buchnummer des Verkäufers GRP3114704

Weitere Informationen zu diesem Verkäufer | Frage an den Anbieter

Gebraucht kaufen
EUR 3,66
Währung umrechnen

In den Warenkorb

Versand: Gratis
Innerhalb USA
Versandziele, Kosten & Dauer

7.

Meredith, Geoffrey E.; Schewe, Charles D.; Karlovich, Janice
Verlag: Wiley
ISBN 10: 0764553941 ISBN 13: 9780764553943
Gebraucht Hardcover Anzahl: 1
Anbieter
Second City Books
(Aurora, IL, USA)
Bewertung
[?]

Buchbeschreibung Wiley. Hardcover. Buchzustand: Good. Dust Cover Missing. Book has some visible wear on the binding, cover, pages. Buchnummer des Verkäufers G0764553941I3N01

Weitere Informationen zu diesem Verkäufer | Frage an den Anbieter

Gebraucht kaufen
EUR 3,69
Währung umrechnen

In den Warenkorb

Versand: Gratis
Innerhalb USA
Versandziele, Kosten & Dauer

8.

Meredith, Geoffrey E.; Schewe, Charles D.; Karlovich, Janice
Verlag: Wiley
ISBN 10: 0764553941 ISBN 13: 9780764553943
Gebraucht Hardcover Anzahl: 1
Anbieter
Silver Arch Books
(St Louis, MO, USA)
Bewertung
[?]

Buchbeschreibung Wiley. Hardcover. Buchzustand: Good. Dust Cover Missing. Book has a small amount of wear visible on the binding, cover, pages. Buchnummer des Verkäufers G0764553941I3N01

Weitere Informationen zu diesem Verkäufer | Frage an den Anbieter

Gebraucht kaufen
EUR 3,69
Währung umrechnen

In den Warenkorb

Versand: Gratis
Innerhalb USA
Versandziele, Kosten & Dauer

9.

Meredith, Geoffrey E.; Schewe, Charles D.; Karlovich, Janice
Verlag: Wiley
ISBN 10: 0764553941 ISBN 13: 9780764553943
Gebraucht Hardcover Anzahl: 1
Anbieter
Free State Books
(Halethorpe, MD, USA)
Bewertung
[?]

Buchbeschreibung Wiley. Hardcover. Buchzustand: Good. Book shows minor use. Cover and Binding have minimal wear, and the pages have only minimal creases. Buchnummer des Verkäufers G0764553941I3N00

Weitere Informationen zu diesem Verkäufer | Frage an den Anbieter

Gebraucht kaufen
EUR 3,69
Währung umrechnen

In den Warenkorb

Versand: Gratis
Innerhalb USA
Versandziele, Kosten & Dauer

10.

Geoffrey E. Meredith; Charles D. Schewe; Janice Karlovich
Verlag: Wiley (2001)
ISBN 10: 0764553941 ISBN 13: 9780764553943
Gebraucht Hardcover Anzahl: 1
Anbieter
Ergodebooks
(RICHMOND, TX, USA)
Bewertung
[?]

Buchbeschreibung Wiley, 2001. Hardcover. Buchzustand: Used: Very Good. Buchnummer des Verkäufers SONG0764553941

Weitere Informationen zu diesem Verkäufer | Frage an den Anbieter

Gebraucht kaufen
EUR 4,78
Währung umrechnen

In den Warenkorb

Versand: EUR 3,74
Innerhalb USA
Versandziele, Kosten & Dauer

Es gibt 13 weitere Exemplare dieses Buches

Alle Suchergebnisse ansehen