ISBN 10: 0764553941 / ISBN 13: 9780764553943
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Brand New, Unread Copy in Perfect Condition. A+ Customer Service! Summary: " To target an age bracket, you've got to figure out birth cohorts-- and to do that, you've got to read this book by Meredith and Schewe-- and read it carefully. It brims with color, wisdom, and the latest social science findings on a topic of growing importance to marketers worldwide." -- Neil Howe, coauthor of Millennials Rising: The Next Great Generation Learn to predict the buying behavior of these 7 generations Depression WWII Postwar Boomer I Boomer II Gen X N-Gen Find How Facts Like These Can Help You Hone Your Marketing Messages: Lifelong attitudes towards jobs, sex, money, and music are formed when we're between the ages of 17 and 23.The sweet and sour taste preferences of 70-year-olds are about the same as those of 7-year-olds.Today's teenagers distrust advertising, big-name brands, and big business in general.Studies show that approximately 400f retired people would much rather be working.Older adults much prefer collecting rich and fulfilling " experiences" instead of collecting more " stuff" (material goods).In 1960, one out of seven high-school graduates in America went on to college; today, two out of three do.Those who came of age during WWII are the most romantic of all age groups." Cohort analysis really works. We have used it as a primary tool to help us understand motivations and differences in consumption patterns in 14 countries around the world. This book describes the concept in a way that brings it to life and is fun reading." -- David Garrett, Director, Consumer Insight and Opportunity Planning, Coca-Cola North America www.hungryminds.com. Buchnummer des Verkäufers

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Inhaltsangabe: If you could buy a book that would predict the buying behavior of millions of people, you'd buy it, right?

Defining Markets, Defining Moments explains the author's concept of cohort marketing," an extremely focused approach of generational marketingthat enables managers, salespeople, and marketing specialists to understand and predict a generation's particular attitudes, desires, preferences and buying behaviors -- even when they enter new lifestages. The book outlines the seven generational groups that are currently affecting the marketplace -- and the new ones that are emerging. And it presents new marketing models and practical advice, based on the author's experience with Fortune 500 companies, for tapping the minds, and pocketbooks, of various age groups. The text discusses key physical, socioeconomic, and emotional factors that influence a particular generation's behavior or profile."

Klappentext: "To target an age bracket, you've got to figure out birth cohorts?and to do that, you've got to read this book by Meredith and Schewe?and read it carefully. It brims with color, wisdom, and the latest social science findings on a topic of growing importance to marketers worldwide." ?Neil Howe, coauthor of Millennials Rising: The Next Great Generation Learn to predict the buying behavior of these 7 generations Depression WWII Postwar Boomer I Boomer II Gen X N-Gen Find Out How Facts Like These Can Help You Hone Your Marketing Messages:

  • Lifelong attitudes towards jobs, sex, money, and music are formed when we're between the ages of 17 and 23.
  • The sweet and sour taste preferences of 70-year-olds are about the same as those of 7-year-olds.
  • Today's teenagers distrust advertising, big-name brands, and big business in general.
  • Studies show that approximately 40% of retired people would much rather be working.
  • Older adults much prefer collecting rich and fulfilling "experiences" instead of collecting more "stuff" (material goods).
  • In 1960, one out of seven high-school graduates in America went on to college; today, two out of three do.
  • Those who came of age during WWII are the most romantic of all age groups.
"Cohort analysis really works. We have used it as a primary tool to help us understand motivations and differences in consumption patterns in 14 countries around the world. This book describes the concept in a way that brings it to life and is fun reading." ?David Garrett, Director, Consumer Insight and Opportunity Planning, Coca-Cola North America www.hungryminds.com

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Geoffrey E. Meredith, Charles D. Schewe, Janice Karlovich
Verlag: Wiley (2002)
ISBN 10: 0764553941 ISBN 13: 9780764553943
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Buchbeschreibung Wiley, 2002. Buchzustand: Good. 1st. N/A. Ships from Reno, NV. Shows some signs of wear, and may have some markings on the inside. Buchnummer des Verkäufers GRP86325723

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Geoffrey E. Meredith, Charles D. Schewe, Janice Karlovich
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Buchbeschreibung Wiley, 2002. Buchzustand: Good. 1st. N/A. Ships from Reno, NV. Former Library book. Shows some signs of wear, and may have some markings on the inside. Buchnummer des Verkäufers GRP88096562

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Geoffrey E. Meredith, Charles D. Schewe, Janice Karlovich
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Buchbeschreibung Wiley, 2002. Buchzustand: Good. 1st. N/A. Shows some signs of wear, and may have some markings on the inside. Buchnummer des Verkäufers GRP3114704

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Geoffrey E. Meredith, Charles D. Schewe, Janice Karlovich
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Discover Books
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Buchbeschreibung Wiley. Hardcover. Buchzustand: VERY GOOD. Very Good copy, cover and pages show some wear from reading and storage. Binding may have light creases. Lots of life left in these pages. Buchnummer des Verkäufers 2721185158

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Geoffrey E. Meredith, Charles D. Schewe, Janice Karlovich
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Buchbeschreibung Wiley. Hardcover. Buchzustand: VERY GOOD. little to no wear, pages are clean. The cover and binding are crisp with next no creases. Buchnummer des Verkäufers 2749332485

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Meredith, Geoffrey E.; Schewe, Charles D.; Karlovich, Janice
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Second City Books
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Buchbeschreibung Wiley. Hardcover. Buchzustand: Good. Dust Cover Missing. Book has some visible wear on the binding, cover, pages. Buchnummer des Verkäufers G0764553941I3N01

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Meredith, Geoffrey E.; Schewe, Charles D.; Karlovich, Janice
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Silver Arch Books
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Buchbeschreibung Wiley. Hardcover. Buchzustand: Good. Dust Cover Missing. Book has a small amount of wear visible on the binding, cover, pages. Buchnummer des Verkäufers G0764553941I3N01

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Meredith, Geoffrey E.; Schewe, Charles D.; Karlovich, Janice
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Atlanta Book Company
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Buchbeschreibung Wiley. Hardcover. Buchzustand: Very Good. Light wear to edges and pages. Cover and spine show no easily noticeable damage. Buchnummer des Verkäufers G0764553941I4N00

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Meredith, Geoffrey E.; Schewe, Charles D.; Karlovich, Janice
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Yankee Clipper Books
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Buchbeschreibung Wiley. Hardcover. Buchzustand: Very Good. Ex-Library Book - will contain Library Markings. Very good condition book with only light signs of previous use. Buchnummer des Verkäufers G0764553941I4N10

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Meredith, Geoffrey E.; Schewe, Charles D.; Karlovich, Janice
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Buchbeschreibung Wiley. Hardcover. Buchzustand: Good. Minimal damage to cover and binding. Pages show light use. Buchnummer des Verkäufers G0764553941I3N00

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