A Degree in a Book: Marketing: Everything You Need to Know to Master the Subject in One Book

John Jessup

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Sprache: Englisch

Verlag: Sirius Entertainment, 2022

1398815055 / 9781398815056

Serie: Buch 5 von 9 - Degree in a Book

  • Softcover
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Anbieter: World of Books (was SecondSale), Montgomery, IL, USAWorld of Books (was SecondSale)

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Artikelbeschreibung des Verkäufers

"Ultra-readable and illuminating [.] essential for anyone involved in the marketing field" - LoveReading This comprehensive, highly visual guide covers everything you can learn in a Marketing degree, from advertising and social media to marketing economics and the commercial law. Easy-to-digest information is presented with flow diagrams, infographics, pull-out features and glossaries breaking down marketing jargon. Profiles of successful marketing professionals are also included, such as David Ogilvy and Philip Kotler, as well as brand biographies to show principles in practice, from Netflix to Apple. Includes topics such as: * Management * Market research * Product development * Buyer behavior and the impact of popular culture, ethics and social responsibility * Digital marketing including social media and SEO * Retail - in all its many forms * How lockdown and the global pandemic has changed the world of marketing Whether you're a student, a marketing professional or a small business trying to expand, A Degree in a Book: Marketing is perfect for anyone wishing to know how good, effective marketing can play a part in their own business. ABOUT THE SERIES: Get the knowledge of a degree for the price of a book with Arcturus Publishing's A Degree in a Book series. Written by experts in their fields, these highly visual guides feature flow diagrams, infographics, handy timelines, information boxes, feature spreads and margin annotations, allowing readers to get to grips with complex subjects in no time.…

Bestandsnummer des Verkäufers 00100371525

Titel
A Degree in a Book: Marketing: Everything You Need to Know to Master the Subject in One Book
Autor
John Jessup
Verlag
Sirius Entertainment
Erscheinungsjahr
2022
Zustand
Good
Einband
Paperback
Sprache
Englisch
ISBN-10
1398815055
ISBN-13
9781398815056
Serie
Buch 5 von 9: Degree in a Book

World of Books (was SecondSale)

Montgomery, IL, USA

Verkäufer/-in mit 5 Sternen

Verkäufer:in bei AbeBooks seit 20. Dezember 2007

Versandkosten innerhalb von USA

Artikel4 bis 12 Werktage3 bis 6 Werktage
Erster ArtikelEUR 0,00EUR 9,80
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