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Demand-Driven Forecasting: A Structured Approach to Forecasting

Chase Jr., Charles W.

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ISBN 10: 1118669398 / ISBN 13: 9781118669396
Verlag: Wiley, 2013
Gebraucht Zustand Used Hardcover
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This Book is in Good Condition. Clean Copy With Light Amount of Wear. 100% Guaranteed. Summary: An updated new edition of the comprehensive guide to better business forecastingMany companies still look at quantitative forecasting methods with suspicion, but a new awareness is emerging across many industries as more businesses and professionals recognize the value of integrating demand data (point-of-sale and syndicated scanner data) into the forecasting process. "Demand-Driven Forecasting" equips you with solutions that can sense, shape, and predict future demand using highly sophisticated methods and tools. From a review of the most basic forecasting methods to the most advanced and innovative techniques in use today, this guide explains demand-driven forecasting, offering a fundamental understanding of the quantitative methods used to sense, shape, and predict future demand within a structured process. Offering a complete overview of the latest business forecasting concepts and applications, this revised "Second Edition" of "Demand-Driven Forecasting" is the perfect guide for professionals who need to improve the accuracy of their sales forecasts.Completely updated to include the very latest concepts and methods in forecastingIncludes real case studies and examples, actual data, and graphical displays and tables to illustrate how effective implementation worksIdeal for CEOs, CFOs, CMOs, vice presidents of supply chain, vice presidents of demand forecasting and planning, directors of demand forecasting and planning, supply chain managers, demand planning managers, marketing analysts, forecasting analysts, financial managers, and any other professional who produces or contributes to forecastsAccurate forecasting is vital to success in today's challenging business climate. "Demand-Driven Forecasting" offers proven and effective insight on making sure your forecasts are right on the money. Buchnummer des Verkäufers ABE_book_usedgood_1118669398

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An updated new edition of the comprehensive guide to better business forecasting

Many companies still look at quantitative forecasting methods with suspicion, but a new awareness is emerging across many industries as more businesses and professionals recognize the value of integrating demand data (point-of-sale and syndicated scanner data) into the forecasting process. Demand-Driven Forecasting equips you with solutions that can sense, shape, and predict future demand using highly sophisticated methods and tools. From a review of the most basic forecasting methods to the most advanced and innovative techniques in use today, this guide explains demand-driven forecasting, offering a fundamental understanding of the quantitative methods used to sense, shape, and predict future demand within a structured process. Offering a complete overview of the latest business forecasting concepts and applications, this revised Second Edition of Demand-Driven Forecasting is the perfect guide for professionals who need to improve the accuracy of their sales forecasts.

  • Completely updated to include the very latest concepts and methods in forecasting
  • Includes real case studies and examples, actual data, and graphical displays and tables to illustrate how effective implementation works
  • Ideal for CEOs, CFOs, CMOs, vice presidents of supply chain, vice presidents of demand forecasting and planning, directors of demand forecasting and planning, supply chain managers, demand planning managers, marketing analysts, forecasting analysts, financial managers, and any other professional who produces or contributes to forecasts

Accurate forecasting is vital to success in today's challenging business climate. Demand-Driven Forecasting offers proven and effective insight on making sure your forecasts are right on the money.

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Praise for Demand-Driven Forecasting

"Charlie Chase is one of the top thought leaders in the business forecasting community, making him eminently qualified to write what I consider to be the definitive book on demand-driven forecasting. This Second Edition takes the reader from a review of the most basic forecasting methods, to the most advanced time-series methods, and then on to the most innovative techniques in use today."
?Lawrence "Larry" Lapide, PhD, Research Affiliate, MIT Center for Transportation & Logistics Lecturer, University of Massachusetts, Recipient of the Institute of Business Forecasting & Planning's inaugural Lifetime Achievement in Business Forecasting & Planning Award

"It is with profound pleasure that I am endorsing one of my favorite books, Demand-Driven Forecasting, by one of the sharpest minds in the field of business forecasting. Charlie Chase has created a truly holistic book, which allows a rare focus on key methodologies and real business challenges that is highly relevant for CPG companies. This Second Edition has expanded into the field of new product forecasting, a key discipline that makes or breaks forecasting success in a world of increasingly shorter product life cycles. In short: If you are looking for a book on forecasting that has it all, then you have found it. Demand-Driven Forecasting is a must-read."
?Lauge Valentin, Director of Forecasting, The LEGO Group

"Charlie Chase has delivered a text that provides forecasters at all levels with practical knowledge and the quantitative tools that will allow them to make a significant leap in modeling and predicting demand. Using plain and concise language, he integrates real-world examples with discussions of advanced statistical methods to demonstrate how to develop forecasting solutions by applying the power of analytics. Those in forecasting will benefit from the knowledge found in this book and by keeping it handy as a valuable reference."
?Glenn Keltner, PhD, Manager, Demand Planning Development, Nestle Purina PetCare Company

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Bibliografische Details

Titel: Demand-Driven Forecasting: A Structured ...

Verlag: Wiley

Erscheinungsdatum: 2013

Einband: Hardcover

Zustand: Used

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