Design, Form, and Chaos

Rand, Paul

ISBN 10: 0300230915 / ISBN 13: 9780300230918

Verlag: Yale University Press, 2017

Bestandsnummer des Verkäufers 384800127

Inhaltsangabe:

“To have the preeminent graphic designer in America―the leading proponent of the Modern―intelligently and forcefully speak out makes this a document for today and the ages. Rand’s book is a classic.”―Stephen Heller (1993)
 
Paul Rand (1914–1996) was a pioneer in the field of advertising design and typography, and his work still exerts a profound influence on the design profession. First published to critical acclaim in 1993, and long unavailable, Design, Form, and Chaos is now back in print. Exploring graphic design challenges such as the values behind aesthetics, the role of intuition, selecting a typeface, and the place of market research, the book elegantly demonstrates how utility and beauty can be effectively combined. Illustrated with examples of Rand’s own remarkable graphic design, as well as with the work of artists he admired, the book features seven portfolios that he used to present logos to clients such as Next, IDEO, and IBM. Clearly one of the most important books in the history of 20th-century American design, Design, Form, and Chaos is a must have for any student or professional.

Über die Autorin bzw. den Autor: Paul Rand (1914–1996) was one of the luminaries of postwar American graphic design. He taught for more than 30 years at Yale University and was recognized for his iconic corporate logo designs, including those for IBM, ABC, and UPS.

Bibliografische Details

Titel: Design, Form, and Chaos
Verlag: Yale University Press
Erscheinungsdatum: 2017
Einband: Hardcover
Zustand: New