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Design Science in Tourism | Foundations of Destination Management | Daniel R. Fesenmaier (u. a.) | Buch | Tourism on the Verge | xiv | Englisch | 2016 | Springer | EAN 9783319427713 | Verantwortliche Person für die EU: Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg, juergen[dot]hartmann[at]springer[dot]com | Anbieter: preigu Print on Demand. Bestandsnummer des Verkäufers 107530462
This book explores the impact of design science and design thinking on tourism planning, gathering contributions from leading authorities in the field of tourism research and providing a comprehensive and interconnected panorama of cutting-edge results that influence the current and future design of tourist destinations.
The book builds on recent findings in psychology, geography and urban and regional planning, as well as from economics, marketing and communications, and explores the opportunities arising from recent advances in the Internet and related technologies like memory, storage, RFID, GIS, mobile and social media in the context of collecting and analyzing traveler-related data. It presents a broad range of insights and cases on how modern design approaches can be used to develop new and better touristic experiences, and how they enable the tourism industry to track and communicate with visitors in a more meaningful way and more effectively manage visitor experiences.
Über die Autorin bzw. den Autor:
Daniel R. Fesenmaier is Director of the Eric Friedheim Tourism Institute (EFTI), and a Professor in the Department of Tourism, Recreation and Sport Management, University of Florida. He teaches and conducts research focusing on the role of information technology in travel decisions, advertising evaluation, and the design of tourism places.
Zeng Xiang, PhD is an Associate Professor in the Department of Hospitality and Tourism Management in Pamplin College of Business at Virginia Tech. His research interests include travel information search on the Internet, social media marketing, and the impact of information technology on the tourism and hospitality industries.
Titel: Design Science in Tourism | Foundations of ...
Verlag: Springer
Erscheinungsdatum: 2016
Einband: Buch
Zustand: Neu