In the current economy, prospective brides, party throwers, and commercial businesspeople are looking for ways to create their own sophisticated arrangements, rather than hiring expensive third parties. With author Michael Gaffney's foolproof methods, Design Star brings readers into the world of the professional floral designer with secrets, tips, and formulas for great design, as well as step-by-step instructions on everything from classic English design to exotic tropical design. With over 400 color photos detailing dozens of start-to-finish arrangements, the book provides a beautiful display of finished arrangements for readers to replicate. It also guides readers through the basics of opening a flower shop or becoming a professional flower designer.
Michael Gaffney began his career on Wall Street before entering the floral industry. He teaches inspiring and original design, as well as the economics, marketing, and philosophy behind a successful career in flowers to student classes across the country. He has appeared on numerous TV shows, and has designed for many films, weddings, and special events across throughout the US. He calls many cities home, and in his spare time is usually found in his barn with his beloved thoroughbred horses.
Photography by Keith Lewis and Matthew Bushey.