Design Thinking at Work: How Innovative Organizations Are Embracing Design

Dunne, David

ISBN 10: 1487501706 / ISBN 13: 9781487501709

Verlag: Rotman-Utp Publishing, 2018

May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less. Bestandsnummer des Verkäufers G1487501706I4N00

Inhaltsangabe:

The result of extensive international research with multinationals, governments, and non-profits, Design Thinking at Work explores the challenges organizations face when developing creative strategies to innovate and solve problems. Noting how many organizations have embraced "design thinking" as a fresh approach to a fundamental problem, author David Dunne explores in this book how this approach can be applied in practice.

Design thinkers constantly run headlong into challenges in bureaucratic and hostile cultures. Through compelling examples and stories from the field, Dunne explains the challenges they face, how the best organizations, including Procter & Gamble and the Australian Tax Office, are dealing with these challenges, and what lessons can be distilled from their experiences. Essential reading for anyone interested in how design works in the real world, Design Thinking at Work challenges many of the wild claims that have been made for design thinking, while offering a way forward.

Über die Autorin bzw. den Autor: David Dunne is an author and former professor at the University of Toronto and the University of Victoria.

Bibliografische Details

Titel: Design Thinking at Work: How Innovative ...
Verlag: Rotman-Utp Publishing
Erscheinungsdatum: 2018
Einband: Hardcover
Zustand: Very Good
Zustand des Schutzumschlags: No Jacket