Designer's Guide to Product Vision, The: Learn to build your strategic influence to shape the future

Laura Fish

9 Bewertungen von Goodreads

Sprache: Englisch

Verlag: Pearson Education (US), 2020

0136654320 / 9780136654322

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"This book is fantastic. This is a must-read for designers who want to fulfill their potential?treated equally to their peers in technology and business?and ultimately secure a seat at the table with business managers and developers. If you're a designer who thinks getting ahead means you have to go back to school for an MBA, read this book first. Pulling from agile methods in design, Fish and Kiekbusch provide a concrete step-by-step product vision process. The book proves while correcting lack of business acumen is important, vision is the designer's way forward. It's essentially a playbook that sets the stage towards successful product validation?outlining a workflow for any designer who wishes to 'level up' from being a tactical designer to a strategic designer. I highly recommend this book for anyone interested in design leadership." ?Heather Shaw, Professor, Department Chair of Design, Lesley Art + Design Today, design is a critical business competency, and designers need to play a leadership role. This guide helps you transform yourself into a strategic designer and take your seat at the table where key decisions are made. You'll master a breakthrough process for creating innovative product and service visions and translating them into high-value market offerings. Defining an effective product vision requires deep discipline and multiple skills. Drawing on their pioneering experience, Laura Fish and Scott Kiekbusch guide you through every step, helping you organize strategy, plan for innovation, and tell a clear story of your customer's future experience. Once you've defined a strategy-led product vision, make it real. The authors' agile "Visioneering" techniques help you navigate fast-changing product journeys?iteratively and continuously improving experiences while staying aligned with your mission and purpose. With these tools and insights, you can lead business-critical projects today, shape your company's future, and achieve more than you ever thought possible. Learn How To: Move from tactical to strategic designer, and gain a more influential leadership roleCreate strategy-led product visions the organization can rally around and deliverLead the unification of design, engineering, and business to mindfully craft outstanding user experiencesGo beyond obsolete roadmaps to implement product visions in a world that won't stop changingInfluence and improve the long-term direction of your business to effect real-world positive change.…

Bestandsnummer des Verkäufers CIN0136654320VG

Titel
Designer's Guide to Product Vision, The: Learn to build your strategic influence to shape the future
Autor
Laura Fish
Verlag
Pearson Education (US)
Erscheinungsjahr
2020
Zustand
Very Good
Einband
Paperback
Sprache
Englisch
ISBN-10
0136654320
ISBN-13
9780136654322

World of Books Inc

Montgomery, IL, USA

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Verkäufer:in bei AbeBooks seit 23. März 2026

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