Designing for Behavior Change, 2e: Applying Psychology and Behavioral Economics

Wendel, Stephen

ISBN 10: 1492056030 / ISBN 13: 9781492056034

Verlag: O'Reilly Media, 2020

The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Bestandsnummer des Verkäufers GOR011203637

Inhaltsangabe:

Designers and managers hope their products become essential for users--integrated into their lives like Instagram, Lyft, and others have become. Such deep integration isn't accidental: it's a process of careful design and iterative learning, especially for technology companies. This guide shows you how to apply behavioral science--research that supports many products--to help your users achieve their goals using your product.

In this updated edition, Stephen Wendel, head of behavioral science at Morningstar, takes you step-by-step through the process of incorporating behavioral science into product design and development. Product managers, UX and interaction designers, and data analysts will learn a simple and effective approach for identifying target users and behaviors, building the product, and gauging its effectiveness.

• Learn the three main strategies to help people change behavior
• Identify behaviors your target audience seeks to change--and obstacles that stand in their way
• Develop effective designs that are enjoyable to use
• Measure your product's impact and learn ways to improve it
• Combine behavioral science with data science to pinpoint problems and test potential solutions

Über die Autorin bzw. den Autor: Stephen is a behavioral scientist who studies financial behavior and how digital products can help individuals manage their money more effectively. He serves as Head of Behavioral Science at Morningstar, where he leads a team of behavioral scientists and practitioners to conduct original research on saving and investment behavior. Dr. Wendel has authored two books on applied behavioral science, Designing for Behavior Change and Improving Employee Benefits, and founded the non-profit Action Design Network, educating the public on how to apply behavioral research to product development with monthly events in ten cities.

Bibliografische Details

Titel: Designing for Behavior Change, 2e: Applying ...
Verlag: O'Reilly Media
Erscheinungsdatum: 2020
Einband: Paperback
Zustand: Very Good
Auflage: 2. Auflage