The updated eighth edition of Designing Effective Instruction offers educators an essential guide for designing effective and efficient instruction that is exciting and interesting. The flexible model presented is based on research from many different disciplines. The authors―noted experts on the topic―draw on recent research that incorporates both behavioral and cognitive approaches into the model.

The eighth edition highlights the fundamentals of instructional design that can help students develop a solid foundation in the design process. These basic skills can be adapted to a wide variety of settings, such as multimedia, classroom, business, health care, higher education, and distance-education instruction. This new edition has been revised to include information on the most recent research and trends. The book also contains a new section on the topic of lean instructional design. This new section discusses strategies to reduce time and resources for each step of the process. This important guide:

Offers a review of the basic skills needed to create effective instruction
Includes various features to stimulate thinking and provides additional explanations
Provides a real-world scenario in every chapter
Presents exercises to test skills and knowledge
Contains a quality management section to help conduct a quick quality check of the design project

Written for instructional designers in business, military, medical, and government settings as well as to those in higher education and P–12 classrooms, Designing Effective Instruction is the proven resource for designing quality instruction that can motivate participants.

�ber die Autorin bzw. den Autor

GARY R. MORRISON is a professor emeritus at Old Dominion University.

STEVEN M. ROSS is a senior research scientist and professor at the Center for Research and Reform in Education at Johns Hopkins University.

JENNIFER R. MORRISON is an assistant professor at the Center for Research and Reform in Education at Johns Hopkins University.

HOWARD K. KALMAN is an associate professor in strategic communication at Ithaca College.

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