Designing Interactive Strategy: From Value Chain to Value Constellation

Normann, Richard,Ramírez, Rafael

ISBN 10: 0471986070 / ISBN 13: 9780471986072

Verlag: Wiley, 1998

Beschreibung

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Bibliografische Details

Titel: Designing Interactive Strategy: From Value ...

Verlag: Wiley

Erscheinungsdatum: 1998

Einband: paperback

Zustand: Good

Über diesen Titel

Inhaltsangabe:

Páginas:184Géneros:12:KJC:BusinessstrategySinopsis:

Reseña del editor:

Strategy is the art of creating value. It provides frameworks, conceptual models, and governing ideas that allow a companya s managers to identify opportunities for bringing value to customers and for delivering that value at a profit. This book illustrates how new ways of creating value are being created by current global competition, changing markets, and new technologies. It shows how the focus of strategic analysis should not be the company or the industry, but the value--creating system itself, within which suppliers, business partners, allies, and customers work together to co--produce value.