Designing Interactive Strategy : From Value Chain to Value Constellation

Ramírez, Rafael, Normann, Richard

ISBN 10: 0471950866 / ISBN 13: 9780471950868

Verlag: Wiley & Sons, Incorporated, John, 1994

Beschreibung

Ships from the UK. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects. Bestandsnummer des Verkäufers GRP34235344

Bibliografische Details

Titel: Designing Interactive Strategy : From Value ...

Verlag: Wiley & Sons, Incorporated, John

Erscheinungsdatum: 1994

Einband: Hardcover

Zustand: Very Good

Über diesen Titel

Inhaltsangabe:

Book by Normann Richard Ram237rez Rafael

Reseña del editor:

With current global competition, changing markets and new technologies, new ways of creating value are being opened. Strategy is no longer a matter of positioning a fixed set of activities along a value chain. This text shows how the focus of strategic analysis should not be the company or the industry, but the "value-creating system" itself, within which different economic factors, suppliers, business partners and customers work together to co-produce value. The task facing managers is to create an ever-improving fit between competencies and customers. The authors focus on the value-creating system and challenge current business strategy models, reconciling contradictory management trends.