Val Head shows us how to create animation that reduces the cognitive load on our users—animation that is not just on the web but of the web—and she does it in a style that's as entertaining as animation itself. --Jeffrey Zeldman Author, Designing with Web Standards

Understanding animation is now crucial for designers and developers. This book will help you get up to speed quickly, and Val is the perfect person to have written it! --Dan Mall Founder and Director, SuperFriendly

Very few people can explain the power of animation like Val Head can. This book doesn't just cover the theory of animation—it also breaks down actionable details for how to solve common use cases, all with clarity and levity. --Sarah Drasner Manager, UX Design and Engineering, Trulia

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Designing Interface Animation: Improving the User Experience Through Animation

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