Thoroughly rewritten for today's web environment, this bestselling book offers a fresh look at a fundamental topic of web site development: navigation design. Amid all the changes to the Web in the past decade, and all the hype about Web 2.0 and various "rich" interactive technologies, the basic problems of creating a good web navigation system remain. Designing Web Navigation demonstrates that good navigation is not about technology-it's about the ways people find information, and how you guide them.

Ideal for beginning to intermediate web designers, managers, other non-designers, and web development pros looking for another perspective, Designing Web Navigation offers basic design principles, development techniques and practical advice, with real-world examples and essential concepts seamlessly folded in. How does your web site serve your business objectives? How does it meet a user's needs? You'll learn that navigation design touches most other aspects of web site development. This book:

Provides the foundations of web navigation and offers a framework for navigation design
Paints a broad picture of web navigation and basic human information behavior
Demonstrates how navigation reflects brand and affects site credibility
Helps you understand the problem you're trying to solve before you set out to design
Thoroughly reviews the mechanisms and different types of navigation
Explores "information scent" and "information shape"
Explains "persuasive" architecture and other design concepts
Covers special contexts, such as navigation design for web applications
Includes an entire chapter on tagging

While Designing Web Navigation focuses on creating navigation systems for large, information-rich sites serving a business purpose, the principles and techniques in the book also apply to small sites. Well researched and cited, this book serves as an excellent reference on the topic, as well as a superb teaching guide. Each chapter ends with suggested reading and a set of questions that offer exercises for experiencing the concepts in action.

�ber die Autorin bzw. den Autor

James Kalbach has a degree in library science from Rutgers University, as well as a master's in music theory and composition. He is currently a Human Factors Engineer with LexisNexis and previously served as head of information architecture with Razorfish Germany. He is an active speaker and author on information architecture and usability in Germany, where he helped co-found an IA community.

��ber diesen Titel� kann sich auf eine andere Ausgabe dieses Titels beziehen.

Anbieterinformationen

Better World Books (https://www.BetterWorldBooks.com) is a for-profit, socially conscious business and a global online bookseller that collects and sells new and used books online, matching each purchase with a book donation. Each sale generates funds for literacy and education initiatives in the U.S., the UK, and around the world. Since its launch in 2003, Better World Books has raised $33 million for libraries and literacy, donated over 32 million books, and reused or recycled more than 397 million books.

Zur Homepage des Verk�ufers

Unternehmensdaten des Verk�ufers

Better World Books Marketplace, Inc.
55740 Currant Road, Mishawaka, IN, 46545, U.S.A.

Gesch�ftsbedingungen und Versandinformationen

Verkaufsbedingungen

Better World Books (BWB) values your satisfaction and offers you returns within thirty (30) days after the estimated delivery date on most items. All returned items must be in the original condition; used items should include the SKU sticker located on the spine or back of the product.

If you have an incomplete, incorrect, or damaged shipment, please contact our Customer Care team via Abebooks contact seller options before proceeding with the return.Please keep in mind that because we deal mostl...

Mehr Information