Detective Marketing: Creative Common Sense in Business

Stefan Engeseth

ISBN 10: 9163113899 / ISBN 13: 9789163113895

Verlag: Engeseth Publishing Aug 2003, 2003

Neuware - In his book Detective Marketing, Stefan has succeeded in creating what we always strive for: simplicity, clarity, perfection. Using simple, yet thought-provoking examples, he manages to inspire both creativity and clear-sightedness. His hypothetical cases use humor to tickle the imagination and to shed new light on the role of common sense in marketing and communications. Claes Andriasson, Director, Absolut Akademi, The Absolut Company Stefan Engeseth crackles with energy in his book Detective Marketing. He's not afraid to think differently and he does so with the authority of long practical experience. We all need the fresh breeze that blows through this book. I recommend it whole-heartedly. Per Frankelius. PhD Economics Vrebro University and the International School of Economics, Jvnkvping.This book is based on my theory of creative business and the meeting of minds. Because this requires a certain mindset from the reader, my readers are primarily professionals in IT, PR, corporate communications, advertising, marketing and sales. Creativity, however, knows no boundaries. No matter what your profession is, Detective Marketing can help you grow. Bestandsnummer des Verkäufers 9789163113895

Inhaltsangabe:

"Some really good examples of business metaphors" TOMPETERS! "There are a number of good ways to get an idea. Sleep on it, go for a walk or read Stefan Engeseth's new book. The sleeping and walking ways will be greatly enhanced if you read Detective Marketing first." AL RIES, CHAIRMAN, RIES & RIES "In his book Detective Marketing, Stefan has succeeded in creating what we always strive for: simplicity, clarity, perfection." CLAES ANDREASSON, DIRECTOR, ABSOLUT AKADEMI, THE ABSOLUT COMPANY "Straightforward thinking. It's thought provoking. He's taking the Pepper's One-to-One philosophy a step forward." BRAND REPUBLIC "Totally crap!!!" ANONYMOUS CRITIC ABOUT THE BOOK: This book is base on my theory of creative business and the meeting of minds. Because this requires a certain mindset from the reader, my readers are primarily professionals in IT, PR, corporate communications, advertising, marketing and sales. Creativity, however, knows no boundaries. No matter what your profession is, Detective Marketing can help you grow. ABOUT THE AUTHOR: Stefan Engeseth has been called everything from consultant to chaos pilot. A well known lecturer and writer, Stefan has built a solid reputation as a sort of 'Jonathon Livingston Seagull' of the business world. Over the years, he has worked with such diverse companies as Letsbuyit.com and the Swedish Postal Service. He has held over 500 lectures and workshops internationally at corporations and academic institutions attended by the University of Stockholm, Pace University (New York), IIU, IIR, BMW, J Walter Thompson, Leo Burnett, Daimler Chrysler, Ericsson, Berghs School of Communication, Public Relations and Pharmacia Corporation. He has also taken part in the Oresund Consulate's reference group on the Oresund bridge between Sweden and Denmark - one of the largest projects of its kind in Europe. He writes articles for international business magazines.

Über die Autorin bzw. den Autor: “Knowledge shared is knowledge doubled” is the theme of this book. The method is called Detective Marketing and is described in the first chapter. I began my writing career ghost writing for others, until I decided it was time to develop my own thoughts. That was in 1996 when I thought a thin book would take a couple of weeks to write. Five years later, I’ve started to understand what Mark Twain meant when he said “I apologize for writing such a long letter. I didn’t have time to write a short one.” After years in marketing, I’ve met many different people with different skills. What I’ve seen too little of is a meeting of minds between these people. Close cooperation, for example, between marketing and sales people creates new opportunities for both. I am convinced that Detective Marketing can even be used by a wide variety of groups where working together can open up new doors. It has been my goal in this book to show what you can create using my method. IT is becoming an increasingly visible arena where people with different backgrounds meet and thrive on the resulting synergy. Getting the most out of new technology requires new ways of working. Detective Marketing can help create a fusion of different companies into a new corporate culture. When two companies meet in the light of their differences, a new culture is born and begins to grow. Detective Marketing is all about searching, creativity and communication between sender and receiver, two people who are just waiting to meet. A Meeting of Minds Creates New Opportunities for Growth History shows that when two cultures meet, the result is often a great leap forward. There are bridges being built all over the world, both within countries and between them. I am convinced that the mental world opens up as a result of the opening of the physical world. Bridges between schools, research areas and the corporate world have shown the benefits of working together towards a common goal. My goal is that Detective Marketing will help you build your own bridges between your skills and the skills of others.

Welcome to an inspiring meeting of minds!

Stefan Engeseth

Bibliografische Details

Titel: Detective Marketing: Creative Common Sense ...
Verlag: Engeseth Publishing Aug 2003
Erscheinungsdatum: 2003
Einband: Taschenbuch
Illustrator: Eriksson, Magnus
Zustand: Neu