Developing Strategies for Competitive Advantage (Best of Long Range Planning - Second S.)

Patrick B. McNamee

ISBN 10: 0080435742 / ISBN 13: 9780080435749

Verlag: Elsevier, 1999

Beschreibung

pp. 304.

Bestandsnummer des Verkäufers 26481883

Bibliografische Details

• Titel: Developing Strategies for Competitive Advantage (Best of Long Range Planning - Second S.)
• Verlag: Elsevier
• Erscheinungsjahr: 1999
• Sprache: Englisch
• ISBN-10: 0080435742
• ISBN-13: 9780080435749
• Einband: Hardcover
• Zustand: New

Über diesen Titel

Inhaltsangabe

A selection of papers from "Long Range Planning - The International Journal of Strategic Management" that examines the evolution of competitive advantage, setting out areas of major change and areas which have been less subject to change. It begins by examining how strategic management has been influenced by the transformation of industries.

Über die Autorin bzw. den Autor

Patrick McNamee is Professor of International Business in the University of Ulster, Northern Ireland. In addition to teaching Strategic Management on all the University of Ulster MBA programmes he has also been a visiting professor or guest lecturer at many of the universities and business schools throughout the world. His research in the area of strategic management has led to the publication of many articles in journals; in addition he has written six books in the area of strategic management. His writings have always had the hallmark of practicality through his many close associations with companies throughout the world.