The Development Factory: Unlocking the Potential of Process Innovation

Pisano, Gary P.

ISBN 10: 0875846505 / ISBN 13: 9780875846507

Verlag: Harvard Business Review Press, 1996

Cover may have light wear, pages in very good condition and binding is sturdy; may have other light shelf wear or creases. May have notes or highlighting. Bestandsnummer des Verkäufers EVV.0875846505.VG

Inhaltsangabe:

Gary Pisano argues that the development of distinctive and superior process technologies is a key source of competitive advantage. In a multi-year study of international pharmaceutical firms (with references to a variety of other industries), he challenges the widely held product/process life cycle view of competition, which suggests that industries tend to emphasize either product innovation or process innovation. He also offers a set of recommendations for the practices and approaches that can be used to unlock the potential of process development. In doing so, he provides a window into the more general phenomenon of how organizations create, select, and implement new capabilities.

Über die Autorin bzw. den Autor:

Gary P. Pisano is the Harry E. Figgle Jr. Professor of Business Administration and Head of the Technology and Operations Management unit at Harvard Business School.

Bibliografische Details

Titel: The Development Factory: Unlocking the ...
Verlag: Harvard Business Review Press
Erscheinungsdatum: 1996
Einband: Hardcover
Zustand: very_good