Different: Escaping the Competitive Herd. Dieser Artikel ist nicht verfügbar.
1.913 Bewertungen von Goodreads
Sprache: Englisch
Verlag: Crown Currency, 2011
- Softcover
- Gebraucht
Anbieter: World of Books (was SecondSale), Montgomery, IL, USAWorld of Books (was SecondSale)
Verkäufer/-in mit 5 Sternen
Verkäufer:in bei AbeBooks seit 20. Dezember 2007
Nicht verfügbar
Softcover
Zustand: Gebraucht - Gut
EUR 4,07
Artikelbeschreibung des Verkäufers
Item in very good condition! Textbooks may not include supplemental items i.e. CDs, access codes etc.
Bestandsnummer des Verkäufers 00093765115
- Titel
- Different: Escaping the Competitive Herd
- Autor
- Moon, Youngme
- Verlag
- Crown Currency
- Erscheinungsjahr
- 2011
- Zustand
- Very Good
- Einband
- Softcover
- Sprache
- Englisch
- ISBN-10
- 030746086X
- ISBN-13
- 9780307460868
What if working like crazy to beat the competition did exactly the opposite, making you mediocre and more like the competition?
In today’s world of overabundant consumer choices and superfluous apps, upgrades, add-ons, and features, brands have become nearly identical, as their efforts to outdo one another have pushed them into a dizzying herd of indistinct options.
Youngme Moon identifies the outliers, the mavericks, the iconoclasts—the players who have thoughtfully rejected orthodoxy in favor of an approach that is more adventurous. Some are even “hostile,” almost daring you to buy what they are selling.
Using her original research on companies such as IKEA and Google, Moon will inspire you to be counterintuitive and meaningfully different—to rethink your business strategy, to stop conforming and start deviating, to stop emulating and start innovating. Because to stand out you must become the exception, not the rule.
In today’s world of overabundant consumer choices and superfluous apps, upgrades, add-ons, and features, brands have become nearly identical, as their efforts to outdo one another have pushed them into a dizzying herd of indistinct options.
Youngme Moon identifies the outliers, the mavericks, the iconoclasts—the players who have thoughtfully rejected orthodoxy in favor of an approach that is more adventurous. Some are even “hostile,” almost daring you to buy what they are selling.
Using her original research on companies such as IKEA and Google, Moon will inspire you to be counterintuitive and meaningfully different—to rethink your business strategy, to stop conforming and start deviating, to stop emulating and start innovating. Because to stand out you must become the exception, not the rule.
„Inhaltsangabe“ gehört möglicherweise zu einer anderen Auflage dieses Titels.
Über die Autorin bzw. den Autor
Youngme Moon is the Donald K. David Professor at Harvard Business School. One of HBS’s most popular teachers, Dr. Moon has received the Student Association Faculty Award for teaching excellence on multiple occasions. Dr. Moon’s research focuses on innovative consumer-marketing strategies and her work has been published widely, including in Harvard Business Review.
„Über diesen Titel“ gehört möglicherweise zu einer anderen Auflage dieses Titels.
Suchergebnisse für Different: Escaping the Competitive Herd
Es sind 64 weitere Exemplare dieses Buches vorhanden.Alle Ergebnisse anzeigen