Diffusion of Innovations, 5th Edition

Everett M. Rogers

ISBN 10: 0743222091 / ISBN 13: 9780743222099

Verlag: Simon & Schuster, 2003

Zustand: Gut | Sprache: Englisch | Produktart: Bücher. Bestandsnummer des Verkäufers 2041693/3

Inhaltsangabe:

Now in its fifth edition, Diffusion of Innovations is a classic work on the spread of new ideas.

In this renowned book, Everett M. Rogers, professor and chair of the Department of Communication & Journalism at the University of New Mexico, explains how new ideas spread via communication channels over time. Such innovations are initially perceived as uncertain and even risky. To overcome this uncertainty, most people seek out others like themselves who have already adopted the new idea. Thus the diffusion process consists of a few individuals who first adopt an innovation, then spread the word among their circle of acquaintances—a process which typically takes months or years. But there are exceptions: use of the Internet in the 1990s, for example, may have spread more rapidly than any other innovation in the history of humankind. Furthermore, the Internet is changing the very nature of diffusion by decreasing the importance of physical distance between people. The fifth edition addresses the spread of the Internet, and how it has transformed the way human beings communicate and adopt new ideas.

Über die Autorin bzw. den Autor: Dr. Everett M. Rogers is Distinguished Professor in the Department of Communication and Journalism at the University of New Mexico (UNM), where he teaches and conducts research on the diffusion of innovations.

Bibliografische Details

Titel: Diffusion of Innovations, 5th Edition
Verlag: Simon & Schuster
Erscheinungsdatum: 2003
Einband: Softcover
Zustand: Gut
Auflage: 5. oder spätere Auflage