Digital Branding: A Complete Step-by-Step Guide to Strategy, Tactics and Measurement

Daniel Rowles

ISBN 10: 0749469951 / ISBN 13: 9780749469955

Verlag: Kogan Page, 2014

Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 0.8. Bestandsnummer des Verkäufers G0749469951I3N00

Inhaltsangabe:

Digital Branding gives step-by-step, practical guidance on how to build a brand online. Through exploring topics like content marketing, social media, search optimisation and web analytics, Daniel Rowles develops a robust framework for brand planning, channel selection and measuring the effectiveness of your brand campaigns.

Digital Branding contains real world case studies, a guide to the free and paid tools that can help measure digital branding in each of the different online channels, examples of social guidelines, process and policy and an original step-by-step digital branding process along with measurement techniques and guidelines.

Über die Autorin bzw. den Autor: Daniel Rowles, based in Jersey, has more than 20 years of digital marketing experience on both client and agency sides. A CIM fellow and course director, he is the lead judge for their CIM Marketing Excellence award. Rowles also lectures at Imperial College London, and co-hosts the Digital Marketing Podcast, a global top-ten business podcast on iTunes. His digital marketing company TargetInternet.com supports clients such as the BBC, Vodafone, Sony, Oracle and Tesco. He is also the author of Digital Branding, Mobile Marketing and Podcasting Marketing Strategy, also published by Kogan Page

Bibliografische Details

Titel: Digital Branding: A Complete Step-by-Step ...
Verlag: Kogan Page
Erscheinungsdatum: 2014
Einband: Paperback
Zustand: Good
Zustand des Schutzumschlags: No Jacket