Digital Marketing - Second Edition
Description
The ultimate objective of digital marketing is to develop a solid and creative plan for promoting a business's products and services. A digital marketing professional is expected to utilize all marketing tools and tactics successfully, including PPC, SEO, SEM, email, social media, and display advertising. This book guides readers through various digital channels, including search engines, websites, social media, email, YouTube, and WhatsApp, to market and sell business items efficiently.
The anecdotes and case studies provided will help the reader get an inside-out view of marketing a product or service on the digital platform to reduce their learning curve. The readers can achieve their digital marketing career goals without spending years making unnecessary errors, recovering from them, and learning the hard way. It discusses essential tools, approaches, and strategies to build them, such as enhancing the capacity to develop market-friendly use cases and evolving a solution strategy in varied business or technology environments. This book makes it easy for readers to increase their employment and job market relevance, allowing them to sprint towards a successful career in digital marketing.
This new edition of the book has updated information along with the addition of new topics like audience, acquisition, behavior, and conversion analytics. The revised edition also introduces various platforms and tools such as Hootsuite, Buffer, Hotjar, Trello, etc. The addition of a new chapter on “Role of AI in Digital Marketing” will help you stay updated on your digital marketing journey.
What you will learn
● Know the difference between the outcome of traditional marketing and digital marketing.
● Make use of social media marketing for product promotion.
● Explore the potential of search engine optimization for brand/product visibility.
● Use Facebook, X, and Instagram for wide audience outreach.
● Work around Google Analytics for measuring the success of advertising campaigns.
Who this book is for
This book is for everyone who wishes to drive marketing and sales targets and accomplish these goals through the use of digital initiatives. The book can be picked up by anyone, no matter how much they know.
Table of Contents
1. Digital Marketing
2. Internet Marketing
3. Search Engine Advertising
4. Social Media Marketing
5. Facebook Marketing
6. LinkedIn Marketing
7. X Marketing
8. Emerging Platforms
9. Marketing on the Go: Mobile Marketing
10. Search Engine Optimization
11. Web Analytics
12. Modern Day Digital Marketing
13. Role of AI in Digital Marketing
Charlotte y Peter Fiell son dos autoridades en historia, teoría y crítica del diseño y han escrito más de sesenta libros sobre la materia, muchos de los cuales se han convertido en éxitos de ventas. También han impartido conferencias y cursos como profesores invitados, han comisariado exposiciones y asesorado a fabricantes, museos, salas de subastas y grandes coleccionistas privados de todo el mundo. Los Fiell han escrito numerosos libros para TASCHEN, entre los que se incluyen 1000 Chairs, Diseño del siglo XX, El diseño industrial de la A a la Z, Scandinavian Design y Diseño del siglo XXI.
