This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1450grams, ISBN:9780273746102. Bestandsnummer des Verk�ufers 4313514

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Bibliografische Details

Titel: Digital Marketing: Strategy, Implementation ...

Verlag: Pearson

Erscheinungsdatum: 2012

Einband: Softcover

Zustand: Fair

Auflage: 5. oder sp�tere Auflage

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Inhaltsangabe:

Now in its fifth edition, Digital Marketing (previously Internet Marketing) provides comprehensive, practical guidance on how companies can get the most out of digital media to meet their marketing goals. Digital Marketing links marketing theory with practical business experience through case studies and interviews from cutting edge companies such as eBay and Facebook, to help students understand digital marketing in the real world.

�ber die Autorin bzw. den Autor:

Dave Chaffey is a digital marketing consultant and publisher of marketing advice site SmartInsights.com. He is a visiting lecturer on marketing courses at Birmingham, Cranfield and Warwick universities and the Institute of Direct Marketing.

Fiona Ellis-Chadwick is a Senior Lecturer in Marketing at the Business School at The Open University Business School, Academic Consultant for the BBC, Marketing Consultant and academic author.

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Verwandte Artikel zu Digital Marketing: Strategy, Implementation and Practice...

Digital Marketing: Strategy, Implementation and Practice (5th Edn)

Chaffey, Dave

Gebraucht - Softcover

Unternehmensdaten des Verk�ufers