Digital Marketing: Strategy. Implementation and Practice (7th Edition) (Excellent Business Administration Textbook Translation Series · Marketing Series)(Chinese Edition)

[ YING ] DAI FU&amp#183; CHA FEI ( Dave Chaffey ) DENG

ISBN 10: 7302600821 ISBN 13: 9787302600824

Verlag: Tsinghua University Press, 2022

Sprache: Englisch

Zustand: Neu Softcover

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Beschreibung

Language:Chinese.Paperback. Pub Date: 2022-04 Publisher: Tsinghua University Press This book is a digital marketing textbook co-authored by Dave Chaffee. CEO of Smart Insights. a British online publisher and analytics company. and Fiona Ellis-Chadwick. an academic consultant to the BBC. It contains both relevant theoretical knowledge and a large number of practical cases. The author starts with how digital technology has changed marketing activities. analyzes the online market from both the m.

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Bibliografische Details

Titel: Digital Marketing: Strategy. Implementation and Practice (7th Edition) (Excellent Business Administration Textbook Translation Series · Marketing Series)(Chinese Edition)
Verlag: Tsinghua University Press
Erscheinungsjahr: 2022
Sprache: Englisch
ISBN-10: 7302600821
ISBN-13: 9787302600824
Einband: paperback
Zustand: New

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Language:Chinese.paperback.Pub Date:2022-04.publisher:Tsinghua University Press.description:Paperback. Pub Date: 2022-04 Publisher: Tsinghua University Press This book is a digital marketing textbook co-authored by Dave Chaffee. CEO of Smart Insights. a British online publisher and analytics company. and Fiona Ellis-Chadwick. an academic co

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