Digital Marketing: Strategy, Implementation and Practice

Chaffey, Dave and Ellis-Chadwick, Fiona

ISBN 10: 0273746103 / ISBN 13: 9780273746102

Verlag: Pearson, 2012

Beschreibung

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Bibliografische Details

Titel: Digital Marketing: Strategy, Implementation ...

Verlag: Pearson

Erscheinungsdatum: 2012

Einband: Paperback

Zustand: Used; Very Good

Auflage: 5. oder spätere Auflage

Über diesen Titel

Inhaltsangabe:

Now in its fifth edition, Digital Marketing (previously Internet Marketing) provides comprehensive, practical guidance on how companies can get the most out of digital media to meet their marketing goals. Digital Marketing links marketing theory with practical business experience through case studies and interviews from cutting edge companies such as eBay and Facebook, to help students understand digital marketing in the real world.

Über die Autorin bzw. den Autor:

Dave Chaffey is a digital marketing consultant and publisher of marketing advice site SmartInsights.com. He is a visiting lecturer on marketing courses at Birmingham, Cranfield and Warwick universities and the Institute of Direct Marketing.

Fiona Ellis-Chadwick is a Senior Lecturer in Marketing at the Business School at The Open University Business School, Academic Consultant for the BBC, Marketing Consultant and academic author.