Disruptive Technologies: A Framework to Understand, Evaluate and Respond to Digital Disruption

Armstrong, Paul

ISBN 10: 139860920X / ISBN 13: 9781398609204

Verlag: Kogan Page, 2023

Beschreibung

Bestandsnummer des Verkäufers 26395921918

Bibliografische Details

• Titel: Disruptive Technologies: A Framework to Understand, Evaluate and Respond to Digital Disruption
• Verlag: Kogan Page
• Erscheinungsjahr: 2023
• Sprache: Englisch
• ISBN-10: 139860920X
• ISBN-13: 9781398609204
• Einband: Softcover
• Auflage: 2. Auflage
• Zustand: New

Über diesen Titel

Inhaltsangabe

Technology has been the great transformer of the past decade. It is therefore imperative that businesses are able to adapt to the challenges it poses.

In recent years, rapid advancements in communication, processing power, miniaturization of materials and the low cost of storage have meant that technology has developed at an unprecedented rate. New technologies such as NFTs, VR/AR and blockchain continue to upheave existing business models. The impact of this turbulent environment cannot be overstated; if companies care unable to grasp how developing technologies will impact their operations, supply chains, people and products, they have little hope of weathering the ongoing storm of technological disruption.

Disruptive Technologies offers a three-step framework that enables readers to make choices about how their business responds to technological upheaval, rather than being led by those forced upon them. Showing how to first understand a new technology, then evaluate the challenge it poses, and finally respond to it, readers will come away secure in the knowledge that they have a workable system with which they can navigate ongoing technological disruption. Now in its second edition and featuring case studies and discussions of emerging technologies such as NFTs, virtual and augmented reality, blockchain, graphene, 3D printing, and a new chapter dedicated to Facebook’s Metaverse, this is the essential guide to stability in the face of ongoing technological upheaval. Featuring online resources: an emerging technology checklist to be updated annually.

Über die Autorin bzw. den Autor

Paul Armstrong, currently running his own private emerging technology advisory, TBD Group/FORTH, is an experienced social media and technologies strategist. He started his career with Myspace, Sony and Activision in the United States before returning to the UK to join Global media agency, Mindshare, to head up their social technologies team.

Paul Armstrong is an in-demand speaker on emerging technologies, big tech platforms and strategy. He regularly advises brands like Coca-Cola, Meta, Experian, Sony Music, P&G, PwC and technology start-ups. Paul contributes to multiple outlets including The Guardian, Cool Hunting and Forbes and is a trusted source for the likes of the Financial Times, Wall Street Journal, BBC, and CNN.