unused book from closed bookstore inventory; black boards, clean, tight and square, text is clean and unmarked, pages are yellowed; DJ has no tears, creases or chips, edges are very lightly bumped , covers are lightly rubbed from normal shelf wear.

Bestandsnummer des Verk�ufers 503996

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Bibliografische Details

Titel

Do-It-Yourself Lobotomy: Open Your Mind to Greater Creative Thinking

Verlag

John Wiley & Sons, New York, NY, USA

Erscheinungsjahr

2002

Sprache

Englisch

ISBN-10

0471417424

ISBN-13

9780471417422

Einband

Hardcover

Druck

1st Printing

Zustand

Near Fine

Zustand des Schutzumschlags

Near Fine

Verk�uferkataloge

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Inhaltsangabe

An Adweek Book
Master the techniques that top companies use to spark creativity
In today's business environment, gaining the competitive edge through creative and original thinking is a crucial component of brand strategy. Creative leader of advertising Tom Monahan offers a fresh look at the subject, providing hard and fast methods for freeing the mind and inspiring active creativity in oneself and others. His 180-degree Thinking(TM), 100 MPH Method, and other techniques he employs in his creative consulting practice are easy-to-use strategies for unleashing new ideas and facilitating creative product development, advertising, and marketing plans. This book has the added benefit of Monahan's experience of using these methods at A-list client companies.

�ber die Autorin bzw. den Autor

TOM MONAHAN, cofounder and former creative director of award-winning advertising agency Leonard/Monahan, is now President and Head Creativity Coach of Before and After, Inc., a leader in the field of applied creativity in business. His clients include AT&T, VIACOM, ABC Sports, The Wall Street Journal, McDonald's, Texas Instruments, Sears, and many others. Monahan is also a regular contributor to Communication Arts magazine. For more information please visit www.Do-It-YourselfLobotomy.com

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Unternehmensdaten des Verk�ufers

Book Nook
MI, U.S.A.

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Versandkosten innerhalb von USA
Bestellmenge	5 bis 14�Werktage	2 bis 5�Werktage
Erster Artikel	EUR 4.72	EUR 10.29

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