ISBN 10: 1606791702 / ISBN 13: 9781606791707
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Inhaltsangabe: The Dollars and Sense of Selling Exercise: Promoting Personal Training With Integrity is a comprehensive manual that will help all trainers get new clients and increase their income. It will teach you what to say, when to say it, and what to avoid. It will teach you the correct questions to ask in order to persuade potential clients to make a commitment to their health and fitness. The book covers buying habits, communication, and integrity, explaining the what, how, and why, making those often challenging business components easy to digest and implement. The Dollars and Sense of Selling Exercise is an excellent resource for personal trainers and fitness professionals to help guide them to success in the business of fitness.

Vom Autor: If you are a fitness professional that wants a profitable personal training business you are in the right place at the right time! There's never been a better time to be in fitness. The obstacle that stands between some of the absolutely most talented, credible and caring professionals emerging in personal training ... and their success ... is selling.
As a university lecturer for 13 years I know first hand that there is zero sales training within any program that prepares students for personal training and fitness instruction. Zero. Zip. Nada. And yet having been a Personal Training Director sitting across the desk from new hires, I know they need that skill to survive.  There are a lot of books that talk about how to create leads, and drive people to your site and social media site. You are still going to have to ASK for The money; 72% of professionals don't. That's because they really don't know what to say when it gets right to it. They can say yes, I can help, when someone else is already asking. But to find someone you can help, inform them how you can do it and ask for the sale...is the stuff that highly successful fitness professionals do.  Frankly, there is very little on-the-job training. I've worked in clubs, fitness studios, corporate fitness, and at university programs. I've presented internationally for the last 13 years and written in industry magazines. I serve on committees for the largest fitness conferences. I tell you this not to brag but to demonstrate how many people I talk to in the fitness industry; it's similar all over. We lose the best qualified trainers due to a lack of sales experience. You don't have to be over-the-top superficial and have huge biceps and a tan to train. We need you and selling to this generation of aging exercisers is going to get easier not harder .... as long as you know what to say, when to say it, how to say it and you will say it. This small investment will pay off in confidence that pays you back 10x. Use it for yourself and for your staff.

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Debra Atkinson
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