Dragons at Your Door: How Chinese Cost Innovation Is Disrupting Global Competition

Zeng, Ming; Williamson, Peter J.

ISBN 10: 1422102084 / ISBN 13: 9781422102084

Verlag: Harvard Business Review Press (edition ), 2007

It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting. Bestandsnummer des Verkäufers 1422102084-8-1

Inhaltsangabe:

The new competitive challenge from Chinese businesses is like nothing seen by Western companies since the Japanese arrived twenty years ago with their cars and consumer electronics. To fend off these fierce competitors, managers must forget yesterday's image of Chinese companies as producers of cheap, low-quality imitations flooding world markets. In fact, by strategically implementing what the authors call cost innovation, Chinese firms are advancing into high-end products and industries and competing for such high-value activities as engineering, design, and even R&D. The first book to examine this new competitive force, Dragons at Your Door exposes the strategies, strengths, and weaknesses of these fast-rising Chinese competitors, surfaces the underlying logic that enables Chinese firms to attack high-end industries, and provides critical new insight into these very different competitors.

Über die Autorin bzw. den Autor:

Ming Zeng is Professor of Strategy at Cheung Kong Graduate School of Business, China. He is currently on leave from the School and serves as president of Yahoo China. Peter J. Williamson is Professor of International Management and Asian Business at INSEAD, the international business school in France and Singapore, and the author of Winning in Asia.

Bibliografische Details

Titel: Dragons at Your Door: How Chinese Cost ...
Verlag: Harvard Business Review Press (edition )
Erscheinungsdatum: 2007
Einband: Hardcover
Zustand: Very Good